Paper Packaging

Berlin, 9 September 2020 – In response to the new report “Biodegradable and compostable plastics – challenges and opportunities” by the European Environment Agency (EEA), European Bioplastics (EUBP) highlights the need to acknowledge successful precedents in the deployment of these innovative materials in collaboration with a receptive community of consumers. Unfortunately, several media outlets made use of a biased interpretation of the report to draw a distorted picture of biodegradable and compostable plastics.

• - AIM, the European Brands Association, has launched HolyGrail 2.0 with Mondi and other partners across the value chain to prove the viability of digital watermarking for sorting waste at scale.
• - Digital watermarks have the potential to revolutionise the way we sort and recycle waste, increasing the commercial value of waste so that it can be reused again as a resource.
• - Mondi was a founding member of the Pioneer Project HolyGrail and continues to play an active role to validate the technology.