The new QR codes, created by Zappar and working with the RNIB (Royal National Institute of Blind People), can be detected by the free Zapvision app, supporting the estimated two million blind and partially sighted people in the UK to access product information.
They will be launching first on Persil’s plastic-free capsules and Ultimate Liquids ranges in the UK.
The technology works by adding additional markings around existing QR codes, improving the detectability.