• Kraft Heinz Explores the Ketchup Bottle of Tomorrow


    HEINZ, maker of the world’s favorite ketchup and beloved condiments, is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. Innovating its iconic ketchup bottle, HEINZ is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of world-famous condiments.

    For The Kraft Heinz Company, this collaboration is the latest step in its journey to reduce its environmental footprint. It progresses the Company’s sustainable packaging ambitions, in that it aligns with its goal to make all packaging globally recyclable, reusable or compostable by 2025. It is also an innovation that will help Kraft Heinz achieve net zero greenhouse gas emissions by 2050.

    HEINZ and Pulpex are developing a prototype to test how the cutting-edge innovation could be used for HEINZ Tomato Ketchup bottles and other packaging formats in years to come. Pulpex’s current data indicates the carbon footprint of Pulpex bottles is materially less than glass and plastic on a bottle-by-bottle basis. Once used, they are also expected to be widely and readily recyclable in paper waste streams.

    “Packaging waste is an industrywide challenge that we must all do our part to address,” said Kraft Heinz CEO Miguel Patricio. “That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices. This new HEINZ bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”

    The next step in the process will involve prototype testing to assess performance before testing with consumers and bringing the bottle to market.

    “We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,” said Rashida La Lande, EVP & Global General Counsel and Chief Sustainability and Corporate Affairs Officer at Kraft Heinz. “We’re eager to continue discovering more sustainable packaging for our beloved and iconic brands.”

    “We are delighted to work with HEINZ to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration,” said Scott Winston, Pulpex CEO. “We believe that the scope for paper-based packaging is huge, and when global household names like HEINZ embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.”

    The pulp-based bottle would become the newest option available to HEINZ Tomato Ketchup fans, joining the recyclable HEINZ iconic glass bottle and plastic bottle, as well as plastic squeeze bottles with their 30 percent recycled content (available only in the E.U.) and 100 percent recyclable caps.

  • Pure-TwistFlip™ to Hit the Shelves


    Announced in 2021, the tethered cap is one of the latest innovations launched by Elopak. The Pure-TwistFlip™ has been designed so that the closure remains attached to the carton throughout its entire lifecycle, thereby reducing the risk of it being littered. It complies with the EU’s Single-Use Plastic Directive, which was introduced as part of efforts to reduce the impact of certain plastic products in the environment and tackle marine littering.

    The Pure-TwistFlip™ 29i is also Elopak’s lightest screw cap to date, helping to reduce the use of plastics. It can be combined with any Pure-Pak® carton to create an original packaging solution that prioritises the environment, safety and consumer convenience.

    Commenting on the announcement Elopak CMO Patrick Verhelst stated, “We are delighted to share the news that our tethered cap solution will soon be available to customers. The Pure-TwistFlip™ is a fantastic addition to our current portfolio of opening features that meets the tethering requirements of the EU’s Single-Use Plastic Directive well ahead of its deadline in 2024.”

    “As Elopak’s lightest screw cap to date, the Pure-TwistFlip™ 29i also represents a great option for our customers outside the EU who are looking to adopt more sustainable packaging solutions. We look forward to supporting those who choose to make the transition in the coming weeks and months,” he continued.

    The cap itself is produced by United Caps. Speaking on the company’s partnership with Elopak, United Caps CEO Benoit Henckes said, “We have an ethos that we are ‘better united’. It makes us proud that world-class brands like Elopak recognise our differentiating ability to create breakthrough on the shelf.”

    He added, “Innovating together on the Pure-TwistFlip™ meant combining our 80+ years of experience in cap design with Elopak’s outstanding packaging concept to bring together elements of usability and sustainability. The result is a tethered closure that performs for today and for tomorrow.”

    Elopak’s iconic Pure-Pak® cartons are made using renewable, recyclable and sustainably sourced materials. They offer customers a natural and convenient alternative to plastic bottles.

    Previous innovations launched by Elopak have a strong focus on sustainability and reducing the use of plastics, reflecting the company’s commitment to contributing to a net zero circular economy for packaging. These include the Pure-Pak® Imagine carton, which is a modern version of the company’s original Pure-Pak® carton that comes without a screw cap. Designed with a new easy open feature, it contains 46 per cent less plastic and is 100 per cent forest-based. Elopak’s Natural Brown Board cartons are renewable, recyclable and have a lower carbon footprint than conventional cartons owing to reduced wood consumption, one less layer and fewer bleaching chemicals.

  • Smurfit Kappa reports significant progress in its Sustainability goals

    2021 Sustainable Development Report highlights reduction of over 40% in CO2 emissions since 2005 and an improvement of over 6% year-on-year

  • Smurfit Kappa recognised as top sustainability performer by Sustainalytics

    Packaging leader named as ESG Regional Top Rated company

    Smurfit Kappa has been recognised as a top ESG performer by leading research and analytics company Sustainalytics. Following analysis of more than 4,000 European-based companies, Smurfit Kappa was named a Regional Top Rated company and is ranked in the top 5 of the Paper Packaging category globally.

  • Wipak reveals new sustainability brand GreenChoice


    With the support of new technologies and intelligent pack design, Wipak said it is taking its strategic pledge to reduce the company’s carbon footprint to zero by 2025 to the next level.

    “Choosing sustainability is not easy enough so that we can make significant progress as quickly as we need to. GreenChoice has been designed for one purpose only: to make the choice in favour of more sustainable packaging as easy as possible,” said Hery Henry, Wipak Group head of brand & sustainability.

    We have always encouraged our consumers to make sustainable choices. But when it comes to the flexible packaging on offer, it is our responsibility as the industry to make sure those choices are as clear as possible”.

    “GreenChoice by Wipak captures the heart of the Wipak family values in a single brand. It represents both growth and looking to the future. With a skilled and comprehensive team of creative minds and technical experts, the GreenChoice portfolio has been designed to help our customers make informed decisions that benefit the environment and make strides towards a green economy.”

    The complete GreenChoice portfolio is based on 3 distinctive categories – recyclable, renewable, and recycled material content – all with a focus on reducing the CO2 footprint and environmental impact of the packaging as much as possible.

    ”At Wipak, minimising the CO2 footprint of our packaging and conserving our finite resources is imprinted in our DNA. We want to avoid the release of additional carbon into the atmosphere. Materials such as paper and plastics made from renewable feedstock help us achieve independence from fossil resources, which have stored carbon over thousands of years,” said Katharina Machner, product & packaging designer, Wipak N.E.X.T. Centre for Packaging Innovation.

    “With our GreenChoice ProDirect portfolio, we’ve gone the extra mile by offsetting the small, remaining amount of carbon emissions in our solutions through certified climate protection projects in cooperation with ClimatePartner,” added Susan Janssen, sustainable solutions manager.

    GreenChoice by Wipak is a comprehensive product portfolio designed to make sustainability in flexible packaging as easy as possible, enabling customers to invest in more sustainable products and set their sights on a green economy. Wipak aims to achieve carbon neutrality by 2025, which will see the company’s sustainable product portfolio expand from recyclable and recyclate-containing products to fully renewable bio-based products.

    ”GreenChoice is the product element of our carbon neutral strategy. We want to build GreenChoice to be the number one brand for sustainable flexible packaging in the market. When our customers think of sustainable packaging, they’ll automatically recognise that with GreenChoice and with Wipak, ” concluded Wipak Group chief executive Karri Koskela.

  • WWP Beauty Achieves Global Sustainability Rating, Launches Beauty Rebirth Recycling Program and Receives SA8000 Certification in its Wholly Owned Manufacturing Facility

    Company’s EcoVadis Silver Rating, new Beauty Rebirth Recycling Program, and SA8000 certification are among recent initiatives that further solidify WWP Beauty’s commitment to sustainability and social responsibility.

  • Future Smart Duo fiber lid for paper cups- Renewable, recyclable, compostable and plastic free

    Lids for paper cups are used by millions of people every day and are essential to enjoy beverages on the go. The Future Smart fiber lids from Huhtamaki are an excellent sustainable alternative to plastic lids. They are made from renewable plant-based fibers, contain no plastic coatings and offer a sustainable choice for people to drink hot and cold beverages.

    Future Smart Duo fiber lids are made from a mixture of natural bagasse and wood fibers, which are fully renewable resources. This makes fiber lids a sustainable option to enjoy beverages.

  • Graphic Packaging launches recyclable beverage packaging solution


    Cap-It is a clip with neck rings designed for multipack PET or recycled PET bottles. Made from renewable materials, the paperboard solution offers an alternative to traditional shrink film packaging, increasing overall pack recyclability to 100%.

    Graphic Packaging’s latest release is said to use minimal paperboard and aims to support beverage brands’ plastic reduction goals.

    “Graphic Packaging’s wide range of sustainable paperboard beverage solutions work well with multiple can, glass bottle and PET bottle configurations,” said Roxanne McSpadden, director of marketing and beverage new product development at Graphic Packaging.

    “Cap-It is our latest innovation for PET bottles that replaces traditional plastic multipack solutions, such as rings and shrink films. With Cap-It, customers are guaranteed a 100% recyclable package that aids the circular economy by providing fibres that can circulate multiple times through the recycling chain and becoming new packaging.”

    Cap-It is currently in commercial use in Asia.

  • AB InBev serves greener packaging for Corona beer


    The beer brand, owned by Belgian beverage giant Anheuser-Busch InBev SA except for in the U.S., said Thursday that using barley straw--combined with fully-recycled wood fibers--instead of traditional virgin wood pulp uses 90% less water, along with less energy and fewer harsh chemicals. It took three years to develop the packaging, which behaves like paper when recycled.

    Brewers use barley seeds to make beer, but barley straw is leftover from farmers' harvests.

    Corona said the new packaging will start with 10,000 six-packs as a pilot in Colombia this month, followed by Argentina later in the year, as the company looks to scale the packaging across the world.

  • Each and Every Launching Sugarcane Packaging

    This change is part of Each and Every’s ongoing commitment to sustainability and comes after months of research and testing. Many of the plastic alternatives the brand initially tried were incompatible with Each and Every’s natural formula, as the 100% natural essential oils would break down packaging materials. That all changed for the better when Each and Every discovered sugarcane packaging. Made from a 100% plant-based renewable resource, sugarcane packaging is net carbon negative and recyclable. The brand spent months understanding the supply chain to ensure it met its sustainability expectations and conducting compatibility testing, and even tapped its community and fans to confirm it was the right move. The new packaging will start rolling out beginning with Each and Every’s Lavender and Lemon scent just in time for Earth Day. As a part of Each and Every’s commitment to sustainability, the brand also plans to roll out 100% compostable plant-based envelopes for all orders this spring as well.