P&G unveils its first paper bottle for Lenor in partnership with paper bottle company Paboco, announcing a pilot for Western Europe in 2022. The trial rollout will form the basis of a test and learn strategy to scale up paper packaging and incorporate it more widely across P&G’s portfolio.

P&G Fabric & Home Care with its popular brands including Ariel, Lenor, Tide, Downy, Fairy, and Cascade is fully committed to reducing plastics in its packaging. As part of its 2030 Ambition, P&G aims to reduce its use of virgin plastics by 50% by 2030. Fabric Care Europe has additionally committed to a 30% absolute plastics reduction by 2025 and to design for 100% recyclability by 2022 - it is well on track for both commitments. Home Care is committed to use no virgin plastics by 2025. Brand-led packaging alternatives and pilot schemes are a crucial element in the pathways to lowering environmental impact.

Paboco’s paper bottle technology is advancing quickly and promises to reduce and replace plastic content while lowering carbon footprint compared to conventional plastic packaging. This alternative form of packaging is increasingly viable and scaling at pace, backed by leading consumer goods companies and industry experts including The Coca-Cola Company, Carlsberg Group, The Absolut Company, L’Oréal, BillerudKorsnäs, and ALPLA united by the vision to create the world's first 100% bio-based and recyclable paper bottle at scale.

Senior Vice President of R&D for Global Fabric & Home Care Sector Jerry Porter explains:

“We’re very excited to join this group of packaging innovators. This is another milestone on our P&G Fabric & Home Care journey to innovate towards more sustainable packaging formats. Our chosen pilot brand Lenor has a great track record of incorporating recycled plastic into its packaging, already using up to 100% in its European transparent bottles. Now we aim to go a step further with bio-based packaging, which has a very promising future. We are delighted to be on this journey with our partners in the development of the next generations of paper bottles.”

Speaking on behalf of Paboco, interim CEO Gittan Schiöld noted:

“Our vision is to change this industry for good, and to create a world less dependent on plastic and without plastic waste, by designing for circularity and inventing packaging from bio-based materials. Storing liquids in paper is particularly challenging, but its successful adoption could have major benefits for the planet. Having P&G Fabric & Home Care category as a partner in the paper bottle community is a huge boost to that vision. Not only does it really add weight to the viability of the technology but brings with it P&G’s know-how to the table, offering new opportunities for scaling Paboco’s paper bottle technology.”

Lenor’s first paper bottle is a step on the bio-based packaging journey. The bottle already significantly reduces plastic compared to a bottle used today. The bottle is the first of its kind produced at scale, in its design and technology, made from sustainably sourced FSC-certified paper and initially a thin plastic barrier made from post-consumer recycled PET. Building on learnings from this milestone, future versions of the bottle will integrate the barrier into the paper lining to create a seamless, 100% bio-based bottle, fully recyclable in the paper stream.

All of P&G’s leadership brands, including Lenor, are expected to inspire responsible consumption by 2030 as part of the company’s  Ambition 2030 sustainability goals.

Dow Packaging and Specialty Plastics, a business division of Dow (NYSE: DOW), announces the expansion of its high-performance AFFINITY™ GA polyolefin elastomers (POE) with the launch of bio-based AFFINITY™ RE. This solution has enabled Dow customer Henkel’s Technomelt SUPRA ECO line to achieve another milestone in both companies’ sustainability goals.

Climate change is among the greatest technical, social, and economic issues the world is currently facing. That is why reducing the carbon footprint is more vital than ever. As consumers demand more sustainable solutions from suppliers and brands, AFFINITY™ RE offers an alternative to fossil fuel-based products and can help to reduce the carbon footprint whilst delivering the same well-known performance as the entire AFFINITY™ GA range. To achieve this, AFFINITY™ RE is made using bio-based feedstock such as tall oil – a by-product created by the paper-milling industry and ultimately sourced from sustainably managed forests. This whole process is certified on a mass balance basis by the International Sustainability & Carbon Certification (ISCC).

“Consumers expect more sustainability from the products they use, and packaging is no exception. We want to support the industry to not just meet consumer expectations but to proactively set ever higher sustainability ambitions,” said Imran Munshi, Dow Packaging & Specialty Plastics consumer marketing manager for Europe, the Middle East and Africa. “At Dow we’re proud to be embarking on a journey towards greater sustainability alongside an innovative customer such as Henkel.”

“Consumers, brand owners, regulators and the industry are demanding change. The use of bio based material in consumer goods and packaging has been identified as an important driver for sustainable sourcing and lever to reduce environmental footprint. With a leading position in sustainable solutions, Henkel has anticipated these demands and believes in the necessity of driving change within the industry. This can only be achieved through close collaboration with industry partners along the value chain.” said Jenna Koenneke, Global Head of Market Strategy for Consumer Good Adhesives at Henkel. ”When the opportunity came to work with Dow to bring to life this sustainable solution, we saw it as a chance and a responsibility towards the industry and consumers to offer the best quality adhesive for their packaging with the lowest environmental impact through our new Technomelt SUPRA ECO range.”

The AFFINITY™ RE range consists of three grades with 100% bio-based content on a mass balance basis to optimize the carbon footprint of hot melt adhesives.