Over the next few weeks, almost 90 million Easter eggs will be sold in the UK, most of which are likely to be wrapped in recyclable aluminium foil. To maximise kerbside capture rates, Alupro’s campaign aims to influence best practice recycling behaviours and drive positive change.
Local authority representatives are encouraged to download a range of free, ready-to-use resources through the Alupro Resource Library. The resources, which include static and animated social media graphics , are specifically designed to promote foil recycling.
