• Packaging and labelling fresh fruit and vegeta-bles sustainably

    Enger, 25 May 2021 - There is a new trend in the packaging of fruit and vegetables: Single-origin recyclable packs made of pa-perboard or cardboard are gradually replacing the typical plastic trays, which usually have an additional pillow pack, or are wrapped in stretch film or netting. MULTIVAC's full wrap labelling offers a sustainable and high-quality solution for plastic-free packaging concepts. It requires just one wraparound label to se-curely seal the packs and also provide the product presentation at the same time.



    A cross web labelling machine is a popular choice for those who need high-speed, high accuracy labelling on thermoformed packaging. These types of labelling machines allow businesses to precisely apply labels on either the top or the bottom of thermoformed packages. Cross web labellers can work with many different kinds of labels, depending on your requirements, so you can choose a material and format that works for you. These machines can work with the HMI of the thermoforming packaging machinery for a full-service system, or can be mounted onto any type of thermoformer. Cross web advanced labelling machines meet all the requirements of the medical sector and the food industry, making them a popular choice for these businesses.

    Types Of Cross Web Labelling Machines

    There are various types of cross web labelling machines designed to suit a wide range of requirements. Whether you need labels for marketing purposes or for vital information such as date coding, bar codes or product information, a cross web labelling machine can help. Here are some of the most popular types of cross web labelling machinery:

    • KOCH Cross Web Labeller: This advanced labelling system offers 24 labelling programmes, dispensing speeds of up to 60 meters per minute, and +/- 0.5mm label printing accuracy. The KOCH Cross Web Labeller is perfect for labelling large runs or food or pharmaceutical products and can include added options such as empty pocket detection to eliminate the labelling of empty packages.
    • Matrix Cross Web Bottom Package Labeller: Specifically designed to mount onto any thermoformer packaging machine, this labeller automatically applies labels onto the bottom of the package after sealing. Using pressure sensitive labels, this machine can conform to almost any product contours and has been designed especially for wash down environments.
    • Matrix Cross Web Film Labeller: This labelling machine can be installed onto most fill / seal / roll stock machines and is perfect for applications where there is no space available after the sealing station. The Patented Open IP65 design allows water to drain away, and the labelling machine has been constructed from corrosion resistant materials.
    • Matrix Cross Web Top Package Labeller: Similarly to the Cross Web Bottom Package Labeller, this machine is designed to mount packaging machinery. The key difference is that this labelling machine will apply pressure sensitive labels to the bottom of a package after sealing.

    Benefits Of Cross Web Labelling Machines

    Many businesses and industries choose cross web labelling machines because of the many benefits they can bring. These advanced labelling systems are:

    • Easily integrated or mounted to existing packaging machinery.
    • Very hygienic, simple to clean and have water resistant design.
    • Quick to print labels on all types of packaging, and quick-release clamps allow fast roll changes.
    • Perfectly precise with label positioning and accuracy.
    • Super robust and durable with minimal maintenance and down time.

    For more information on cross web labelling machines, and to determine the best options for your business, contact our team. At Atwell Labellers, we are specialists in all kinds of labelling machinery and can offer advice and guidance for your unique business.

  • TikTok Has Finally Explained What Those Coloured Circles On Food Packaging Are For


    There’s a good chance that at least one in your life, you’ll have been eating a bag of crisps or something similar and noticed that there are a load of mysterious coloured circles on the packaging.

    Look – we grabbed a packet of Walkers crisps to double check, and there they are!

    But what are they for? Is it a secret message from another life form? Are aliens trying to make contact with us using a series of brightly coloured dots? Should we be worried? Well, according to one TikTok user, these have absolutely nothing to do with aliens, so you can relax.

    Sonya Gonzalez Mier works in food marketing, and has taken to TikTok to explain once and for all what the meaning behind the circles is, and it’s all to do with the colour of the packaging.

    She starts the video by saying, “I work in food marketing, and we have these colour patches on all our packaging.

    “No, they're not barcodes, no they're not a mysterious sign.

    “They are colour control patches, which we need because the colours that you see on the packaging are not actually the colours that we're printing. Let me explain... to choose the colours that you see on the packaging, we actually layer colours and the colour patches are the colours we are layering on top of each other to achieve the colours you see.

    “To make sure the colours are correct, we look at the colour control patches and if they're slightly off, we know that the whole packaging will be off.”

    So there you have it – another mystery solved!

  • Antares Vision Introduces Comprehensive Label & Print Layout Quality Control System

    AV Print Inspector offers whole-label inspection, including image matching, code reading and color detection, at speeds up to 75 meters/minute.

  • Why is Cosmetic Box Packaging Important for a Makeup Business?


    All brands need significant advancements to get their business recognized worldwide. The same is the case with cosmetic companies. Previously, the competition was only the name of producing top-notch products based on customer needs. But nowadays, the scenario is totally different. You need to consider good product manufacturing along with reliable packaging to lead the market. Both are equally important and you must not take any of them for granted. There is no choice for you to pack your items in rusty and plain boxes because no one likes such things these days. Everyone looks for something unique and attractive.

    The cosmetic industry is one of the fastest-growing industries around the globe. It has a huge number of products and they are increasing day by day. According to a survey, millions of cosmetic products are being sold on a daily basis and hundreds of businesses are adding regularly to the list of this category. With the increasing number of vendors in online and offline businesses, the market has got saturated. The major question that arises here is how to become a successful cosmetic brand and what factors leading brands are considering that are contributing to their exponential growth? Research says custom packaging always has a great impact on the flourishing makeup business.

    Are you thinking of how cosmetic box packaging plays its role in the makeup business? Your question has been answered in detail below.


    Adding New Look to Makeup Items

    When you place makeup items either on the retail racks or online stores, premium cosmetic packaging adds a new look to them. It not only makes them presentable but also protects them from various external factors e.g., temperature, humidity, or any other minor damages. You must ensure that the size and style of the custom cosmetic box are exactly in accordance with the product and its nature. You cannot fit a food item into any makeup box. So, you need to be very careful about this.

    From time to time, you should have a deeper look at the market trends and how customers react to those. All the game is to understand the psyche of the potential buyers. The only winner in the market is who succeeds in acting according to the customer needs. Therefore, always try to choose the box styles that are decent and nice to see.

    Spreading Brand’s Awareness

    The best strategy is to select eye-catchy graphics, decent text font, attractive images, and of course your logo and to print them on your custom printed cosmetic boxes. After successful shipment, once the customers receive the orders, your logo printed on the custom cases will make them remember your brand in their minds. This way, packaging can leave long-lasting impressions on those who have just made a purchase.

    If you are the one who loves to spread brand awareness across the globe, you should give top priority to packaging after manufacturing. The basic goal of a good brand is always to create as much awareness in the community as it can to get closer to exponential growth.


    Generating More Leads

    You must be aware of the fact that the buyers are the only asset you need to run your business effectively. So, all you need to do is to satisfy your clients at any cost especially the ones who are more loyal to you compared to others. After giving your best in the manufacturing department and providing them with top-quality product packaging, you must take their feedback to know what exactly they think about your business. This helps you polish your future strategies and you can do miracles based on those improvements.

    Happy customers not only come to you for purchasing again and again but they also refer your brand to others in their social circles. This kind of advertisement is usually known as mouth publicity and it can take your sales to the peak. Personalized packaging has the ability to generate more future leads.

    Final Words

    Custom printed box packaging plays a key role in the growth of every business including the makeup industry. Customers love to buy products that grab their attention and force them to make a quick purchase decision. 

  • Rondo-Pak Announces Major Equipment Investments to Enhance Capabilities and Expand Capacity

    Extensive machinery investments made as company experiences significant growth period due to COVID-19 related demand for specialized packaging.

  • Antares Vision Introduces Comprehensive Label & Print Layout Quality Control System

    AV Print Inspector offers whole-label inspection, including image matching, code reading and color detection, at speeds up to 75 meters/minute.

    Travagliato, Italy – Antares Vision, a leading global provider of intelligent track & trace, inspection and smart data management solutions for the life science, food & beverage, nutraceuticals and cosmetics sectors, has introduced a dedicated high-resolution vision system providing comprehensive inline layout inspection for webs and labels.

  • Mondi’s new recycled containerboard machine in Slovakia delivers a win-win solution for environmentally-conscious customers

    • Mondi’s PM19 paper machine at Ružomberok in Slovakia has begun delivering Kraft Top White, an innovative and sustainable new containerboard grade, to customers in Europe
    • Kraft Top White offers a win-win solution with the strength, printability and on-shelf appeal of a white fresh fibre top layer, and a recycled fibre bottom layer
    • The new machine, with a production capacity of 300,000 tonnes per annum,  is part of Mondi’s €370 million investment to upgrade the mill and further reduce its environmental footprint
    • The use of more than 200,000 tonnes of paper for rec
  • CCL Label is Part of NEXTLOOPP – A Project to Further Improve Polypropylene Recycling


    PP accounts for around 20% of the world’s plastic. It is mostly used in pots, tubs, trays and films for food packaging, but it is also prevalent in non-food household and personal care products.

    At this time precious resources are wasted when PP packaging is either down-cycled or going to waste-to-energy or landfill. As of now there is no possibility to make food-grade PP using mechanically recycled material – all PP food packaging needs to be made from virgin plastics or from rPP that was created through chemical recycling.

    NEXTLOOPP aims to improve this situation by separating food-grade PP using marker technologies.

    Besides packaging suppliers such as CCL Label brand-owners, universities and industry associations as well as end-users in the PP supply chain are supporting the initiative. The goal is to produce the first high-quality FGrPP (food-grade recycled PP) that will be available in the UK by 2022.

    “We have two main reasons to be actively involved with NEXTLOOPP. First of all, the tracers to improve the sortability of polypropylene packaging will most likely be on the labels and sleeves on the pack. As the largest producer of labels we are happy to support to creating the ideal markers with our expertise. Secondly many of our solutions are made from the versatile polypropylene material and we want to include more recycled food grade PP into our products in the future. This is why we are joining the efforts to get the basics right and to establish a great opportunity to create more high-quality recyclate that has a much lower carbon footprint than virgin material”, says Marika Knorr, head of sustainability and communication at CCL Label.

    Professor Edward Kosior, founder and CEO of Nextek Ltd, explains that creating a circular economy for food-grade PP packaging waste fills the enormous gap in the packaging recycling sector and helps reach Net Zero Carbon targets. “It will allow brand owners to meet their recycling targets and significantly reduce the use of virgin plastics from petrochemicals. It will also greatly reduce CO2 emissions and divert waste from landfill and waste-to-energy.”


    Tokyo, Japan & Brussels, Belgium, April 21, 2021 – Asahi Photoproducts and Esko have showcased their breakthrough, fully automated flexo platemaking line CrystalCleanConnect at this year’s virtual.drupa event.

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