Noida,10July2017: India’s largest multinational flexible packaging materials and Solution Company Uflex Limited has always been at the vanguard of the fight against counterfeiting with its most contemporary and technologically advanced anti-counterfeiting and brand protection solutions.
With the dark underbelly of the fake and the spurious pegged globally at over 461 Billion USD(as estimated by the OECD), Uflex has now assumed a larger responsibility of enhancing the brand security of its esteemed clients by ensuring that the secondary packaging that houses the primary packs is as much insulated from the menace of counterfeiting.
Mr. Jeevaraj Pillai, Joint President, Packaging and New Product Development, Uflex Limited said, “If you look at the FMCG value chain, the distributors or the wholesalers procure goods in secondary packaging. Seldom do they open these secondary packs and establish the veracity and authenticity of the singletons packed inside. Thisis where the counterfeiters surreptitiously seep in.They conveniently body double the secondary pack and fill it with fake products. Unaware of this modus-operandi thewholesaler procures goods and sells them to the retailers down the line. Thus the counterfeited products come into circulation in the market and the end-users even upon paying the full retail price get a spurious product in return. This can have a spiralling and devastating effect on the hard earned equity of a brand.
Taking cognizance of this we decided to extend the dimension of our fight against counterfeiting and adopting a 360 degree approach in the best interest of our global clientele.
Having mastered the art of incorporating top of the line anti-counterfeiting features on to flexible packaging, we now also possess the capabilities of plugging the same anti-counterfeiting features on unprinted paperboard (i.e. condiment for secondary packaging) and thereafter supplying it to the associated convertors. Much like the primary flexible packaging the secondary packaging also has a well-defined supply chain. Here I want to make clear that we are in the business of flexible packaging and are not treading into the territory of board converting. All that we are doing is to compliment both the elements i.e. primary and secondary packaging in the best interest of our clients offering a wholesome protection against counterfeiting. Primary packaging cannot be protected by keeping the secondary packaging alienated.
What we effectively do is to pre-apply the anti-counterfeiting feature on to the unprinted board/ raw material of the secondary packaging which in turn is processed by the board convertors. The anti-counterfeiting features on the board are exactly identical in size, shape and character as those on the primary packaging to complete the brand protection loop making it absolutely impregnable.