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Ishida Europe has appointed Matt Eastham as General Manager, Middle East to lead the company on its next stage of growth in the region.

Matt joined the packing line solutions specialist as Sales Manager, Middle East in November 2017 following a 20-year career in FMCG sales with several major multinationals. In addition to his sales leadership and development skills, he also has in-depth knowledge of the Middle East, having worked in the region since 2010, initially in a variety of senior sales positions with Arla Foods and latterly establishing an operation in Dubai for Premier Foods.

In his new role at Ishida, Matt will be responsible for driving sales in established markets, such as snacks, as well as opening up opportunities in new sectors for Ishida’s extensive range of equipment including multihead weighers, checkweighers, tray sealers, and x-ray inspection systems and other quality control solutions.

“I am delighted to be taking up this role,” comments Matt. “As markets continue to develop and become more competitive, there is increasing demand for packing line equipment that can deliver high levels of performance, efficiency and reliability and we are ideally placed to meet these needs.”

Ishida Middle East has a team of around 25 personnel providing comprehensive sales and after sales service throughout the region, including a network of engineers in the field to ensure fast-response support.