Michelman Innovation Centre for Coatings is creating the Future of Packaging in India

Business Name: 
CINCINNATI, OH (January xx, 2018) – Michelman has announced the opening of its new packaging incubator, the Michelman Innovation Centre for Coatings (MICC), at its facilities in Central Mumbai. The Centre is designed to allow all members of the packaging value chain to participate in the design and production of sustainable packaging.
Backed by over 70 years of water-based coating expertise, and outfitted with new state-of-the-art equipment, the MICC is strategically designed for fast & efficient development of sustainable packaging solutions. Shailesh Nema, Michelman India’s Country Manager and Director explains “Customers can efficiently evaluate new technologies, prototype innovative packaging structures, test improved coating formulations, and quickly commercialize superior packaging.” 
The centerpiece of the Centre is a Kroenert pilot coater laminator that allows packaging manufacturers to test new concepts without stopping their production lines. Additionally, collaboration with Michelman’s technical and market experts allows brand owners, film producers, converters, universities, and others involved in the research and development of packaging produce more sustainable solutions. The MICC is outfitted with a training and conference facility as well. Elaborates Nema “Michelman is committed to training industry’s next generation of packaging engineers. This facility is available for use by all members of the packaging value chain for this purpose.”
The Centre includes advance equipment for barrier testing, lamination, and for improving the both the physical and chemical properties of coatings. These capability improvements will benefit Michelman’s customer service and in-house flexible packaging expertise. This investment complements and supports past acquisition and investment activity throughout Asia, and will allow Michelman to better development and expand its customer base in India and the surrounding region.
Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing & packaging and industrial manufacturing markets. The company’s surface additives and polymeric binders are used by leading manufacturers around the world to enhance performance attributes and add value in applications including wood and floor care products, metal and industrial coatings, paints, varnishes, inks, fibers and composites. Michelman is also well-known as an innovator in the development of barrier and functional coatings, as well as digital printing press primers that are used in the production of consumer and industrial packaging and paper products, labels, and commercially printed materials. Michelman serves its customers with production facilities in North America, Europe and Asia, product development and technical service centers in several major global markets, and a worldwide team of highly trained business development personnel.
Client Contacts: 
Worldwide: In Asia:
Ms. Doreen Stanley
Content Marketing Manager    
+1 513 794 4285
Ms. Erica Liao
Marketing Communications Manager
+86 21 2098 6880 x8002
In India:  
Mr. Rohan Aranjo
Marketing Manager
+91 750 679 9608
Agency Contact:  
Mr. Jeffry Caudill
Gingerquill, Inc.
+1 513 448 1140
Michelman Global Headquarters  
9080 Shell Road
Cincinnati, OH  45236
+1 800 333 1723 (US & Canada)
+1 513 793 7766 (Worldwide)
+1 513 793 2504 (Fax)
Contact Person: 
Doreen Stanley
Content Marketing Manager
513 794 4285
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