The cans not only mark the two-year winning streak for the Brisbane Lions, but celebrate the Brisbane Broncos first premiership in 19 years and the fourth Brisbane Broncos female win since 2020.
XXXX has been a sponsor of the Brisbane Lions for nearly a decade and the Broncos for more than 30 years.
Having debuted the limited-edition commemorative cans in 2024 for the first time as a nod to the Brisbane Lions’ fourth historic AFL Premiership win, XXXX has added a new Brisbane Broncos can as tribute to this momentous year for Queensland’s string of sporting wins.
Playing off XXXX’s iconic gold and red brand colouring, the unique designs feature custom logos of the Brisbane Lions and Brisbane Broncos teams.
Lion QLD State Sales Manager Marc Woolnough said: “With our heart rooted in Queensland, there’s nothing more rewarding than seeing our city’s teams shine. From the Lions’ back-to-back AFL wins to the Broncos’ double premierships, it’s been a momentous year for Queensland sport – not to mention taking the crown on the 2025 State of Origin.
“We’re so proud to celebrate with this return of the XXXX GOLD Premiership cans, and to keep supporting the clubs and
community that make our state so special.”
Queensland Minister for Sport and Racing and Minister for the Olympic and Paralympic Games Tim Mander said: ”Queensland is officially the capital of Australian sport. The Brisbane Lions and Brisbane Broncos have brought home premiership glory, showcasing the determination and spirit that defines our Queensland athletes.
“Queensland continues to punch above our weight on the national stage and we couldn’t be prouder for not only our epic athletes, but also the village that supports them, including partners like XXXX.”
Brisbane Lions Co-Captain Lachie Neale said: “Bringing home the Premiership for a second year in a row is an unbeatable feeling, and it’s one we’re proud to share with our amazing fans who have stood year-on-year.
“We’re excited to be partnering with XXXX again to bring back the limited-edition beer can and celebrate Queensland pride and Lions spirit.”
Brisbane NRL Captain Adam Reynolds said: “Winning the Premiership for the first time in 19 years is a dream come true. We’re thrilled to celebrate with these new limited-edition Broncos cans, which reflect XXXX’s long-standing support for NRL and Queensland sport.
“Every can is a way to raise a toast to the team, the fans, and the incredible sporting culture we’re all part of.”
Brisbane NRLW Captain Ali Brigginshaw said: “Winning the NRLW Premiership is an achievement like no other, and sharing it with our fans makes it even more special. We hope the cans will give everyone another way to share in the pride, the passion, and the joy of this incredible season.”
The new cans will be available from independent bottle shops around Brisbane from the week commencing 27 October 2025.