The new resealable pouch format features a widemouth opening, enabling consumers to easily access meat snacks, crackers, cookies, pretzels, snack mixes, and a variety of other salty and sweet bitesized treats. Convenient snack packaging is essential for consumer. Zip360&trade resonated with consumers because of its easytouse widemouth functionality. The innovative package format provides an added level of convenience that suits onthego lifestyles. Another benefit highlighted by consumers in focus groups was the ability to keep products in the original package, eliminating the need to use bag clips or transfer snacks into unbranded containers to maintain freshness. Zip360&trade keeps dynamic graphics and key messaging in front of consumers throughout use.