Spectra are gearing up for another busy show at Packaging Innovations at the end of this month. Staged at the Birmingham NEC and widely regarded as one of the largest and most diverse packaging events in Europe, the two-day show will see an estimated 6,000 attendees and over 300 suppliers exhibiting a wide range of products, services and solutions. Spectra’s Sales Director, Jonathan Powell said, “Packaging Innovations provides an ideal stage for us to showcase our creativity whilst connecting with visitors face to face. Innovation continues to play a key role for Spectra as we strive to continually challenge ourselves to develop new ways to help brands stay ahead. This show gives us the ideal shop window opportunity to do that”. Spectra’s 9th consecutive appearance will yet again see the UK converter premiere a range of radical new innovative prototype designs. Sure to attract keen visitor attention, this latest collection of groundbreaking designs includes a trio of flipped fun packs, a distinctive tablet pack with a curved corner closure and an ingenious three-part drawer design. Jonathan commented, “As the packaging industry continues to evolve with changing trends, brands are constantly looking for a solution that will give them an advantage in fiercely competitive markets. It has always been our mission to push the boundaries in innovative pack design to satisfy that demand”.