HP Brazil will shortly introduce the integration of radio frequency identification technology (RFID) and smart packaging for its printers. These identify products by means of labels, boxes and other digitally printed materials with elements that are invisible to human eyes, but activate responses in an installed app on smartphones, helping to expand the customer experience
Instead of a lot of printed material going along with each new printer, including DVD-Rom, each new product can provide more information to the customer via a smartphone with the Link reader application already installed." By simply pointing the phone's camera at the printer, using HP’s app, the device is recognized. Videos and other specific instructions will then start to be displayed. Digital printing integrates the design artwork of the packaging, but without interfering with its layout, quality or appearance. In addition, it makes the packaging traceable throughout the value chain. The fingerprint technology can be applied individually to each carton, and can be associated with a GS1 Electronic Product Code (EPC), with the same information recorded on the RFID tags
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