amcor pplus won a highly commended award in the &lsquoflexible plastic pack&rsquo category at the prestigious uk packaging awards with its lidded tray pack designed for fresh strawberries. amcor flexibles&rsquo solution won the coveted award because of the significant shelflife extension it brings to the fruit whilst maintaining excellent taste and quality.  amcor flexibles worked hand in hand with berry world, one of the uk&39s foremost soft fruit marketing companies, to come up with a solution to extending shelf life while maintaining taste for all varieties of strawberries. amcor pplus with its lidded tray pack designed for fresh strawberries. many varieties of strawberry exist, each with their specific respiration rate requiring specific film permeability.  amcor flexibles worked on carefully modifying the permeability of its lidding film using pplus microperforation technology and investigated shelf life extension across all varieties and throughout the entire season. meanwhile a reverse printed design printed by amcor flexibles on a pplus pack won a silver award in the tokyo pentawards foodfruit and vegetables category.