k satish reddy, chairman, dr reddy&39s laboratories ltd. file photohyderabad, nov 6packaging in pharmaceutical industry should be patient centric, according to k satish reddy, chairman, dr reddy&39s laboratories ltd.he was speaking at the inaugural session of the twoday national summit on packaging being organised by the indian institute of packaging iip here on thursday.packaging at dr reddy&39s was now based on &39designthinking&39 and was aimed at providing relevant information to the patient in hisher own language, he said.k. t. rama rao, minister for information technology, government of telangana, said packaging industry had huge employment potential.n c saha, director of iip, said his institute was in the process of introducing fouryear degree course and twoyear m.tech programme from 2016.the government of india was actively considering recognising iip as an institute of national importance, he added.source httpwww.thehindubusinessline.comeconomypatientfriendlypackagingmustfordrugindustrydrreddyschairmanarticle6570232.ece