Bodega is a range of premium olives and antipasti products for the supermarket chiller and pearlfisher created &ldquobold, red and distinctive typography&rdquo with the strapline &lsquoantipasti appreciation&rsquo.
The design agency also incorporated an olive picker character positioned over the brand name while a bed of grass &ldquogives balance to the identity and illustration flows around the pack depicting an olive pickers&rsquo basket&rdquo. Natalie chung, creative director at pearlfisher comments, &ldquothe brand identity and design for bodega highlights the brands expertise as well as its modern and premium quality. We have shown bodega&rsquos richness in a simple and characterful way, emphasising that antipasti can be for everyone and highlighting the exciting taste sensations.&rdquo product variants include nocellara olives, lively cuquillo olives and spicy halkidiki olives.
Vaz frigerio, bodega&rsquos olive expert and buyer added &ldquowhen people try olives for the first time, you don&rsquot always get a positive reaction. We believe we have something in the range to suit all taste buds, however sophisticated &ndash the mild nocellara in the bodega range is the most popular olive in central and southern italy and has a taste that is accessible to olive lovers and beginners alike.&rdquo