In a time when technological advances have made it possible for packaging itself to communicate with consumers, Ardagh Group is using the latest 3D CAD system to let customers interact with its packaging products. "There’s an expectation that digital technology will enhance the decision-making experience. Customers can play with the new 3D tool to get a feel for the shape and size of each bottle and jar before they think about decoration options. We want to help them visualise their product as it might look on the shelf" - says Barbara Macialczyk, Marketing Manager at Ardagh Group