nestl contacts ecolean following successful olpers rebranding in pakistan

the country is the third largest milk producing country in the world with 50 of population under 20 years old. it relaunched its flagship milk brand in 2013 changing from a carton to a 250ml aseptic lightweight package with easy tear off, pouring and handling, and can be used in microwave ovens. the main competitor in this market&nbsp is nestle&nbsp but olper&rsquos passed the&nbsp nestl&eacute&rsquos market share&nbsp a few years ago. sales picked up for olper after relaunching in ecolean 250ml and 1 lit packs.&nbsp