The company’s new E-COMplete e-commerce printing program allows customers to create cost-effective corrugated shippers that are direct extensions of their brands. No more bland containers, just cartons that are effective customer engagement tools. Online retailers are now realizing that the shipping container is the final statement of their brands, and the carton’s graphic design should make a positive, proud brand statement.
This new technology in addition to precision, high-speed lithographic printing, also has perfection for an innovative direct printing technique, which gets around the traditional practice of mounting a lithographic label over corrugated surfaces. Well suited for the retail consumer products sector and club displays, this maximal impact, cost-effective full-color technology enables customers to save on both material expenditures and shipping times. Sutherland also features high-speed digital production with color matching capabilities.
“By cost-effectively beautifying previously plain boxes, Sutherland Packaging’s E-COMplete is an effective customer retention tool in the fast-growing online retail sector,” says Tom Sutherland, president of Sutherland Packaging.