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  2. Innovation tracker: a bottle full of fitness

Innovation tracker: a bottle full of fitness

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By ajit.pandey on Wed, 02/21/2018 - 18:48

Fitness goals are not easy to achieve and many people, especially at the beginning of the year, try to boost their motivation levels and set new challenges for themselves. The manufacturer Bibita is helping them to shrink the disparity between expectations and reality with the launch of Dum Dum Fitness Water. This mint-flavored sports drink with L-carnitine and stevia comes in a dumbbell-shaped PET bottle that perfectly fits into the hand and is easy to grip. With the central body smaller in diameter than the ends, it is designed to be used during workouts. With its relatively big 710ml size, it can be easily used as a real dumbbell and can be topped up with water once the drink is finished to use for future exercising. In addition, embossed decorations at both ends of the bottle prevent it from rolling and make the pack very stable when left on the floor.

http://www.packaging-gateway.com/comment/innovation-tracker-a-bottle-full-of-fi…

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