Good example of Packaging communication

Directed at target audience. Eye-catching. Interactive. Technically simple solution. A simple solution manages to bring the packaging into contact with the consumer. Inside the package there is a language learning game. The user's mind is changed about any typical stereotypes as soon as they open the slipcase. A direct and playful dialogue occurs between users and packaging, awaking curiosity, attention and motivation. A simple technical solution and a good idea.