foldable cup for nescafe

nescafe, a coffee brand from nestle came up with this creative idea to change normal routine affair of reading a newspaper to a one that can be enjoyed with colleagues or friends. this started with a creative print campaign wherein two foldable coffee mugs made of paperboard are pasted in a print add format in newspaper. more details demo can be viewed through the video link httpswww.youtube.comwatchvyg3ilwseztc despite nescaf&eacute&rsquos good intentions, we think it&rsquos a bad idea to pour scalding, hot water into a paper mug that might collapse any time&mdashwhat do you think