crafting a new look

craft beers are on the rise and simon creasey finds out how their packs are winning over consumers. the shelves were rampacked with a small selection of &lsquobestselling&rsquo beers produced by a handful of brewing behemoths that all used similar bold graphics and colour palette the taste on the palate wasn&rsquot much better. smaller brands may lack the big budgets required for really quirky or creative bottles, but many have found that it&rsquos possible to be distinctive using embossing. source httpwww.packagingnews.co.ukdesignmarketscraftinganewlookcoverfeaturealcoholicbeverages