Cookie Packaging

This cookie packaging features a man on the front of the wrapper and transparent plastic where his hair should be. The funny part comes from the fact that the texture of the cookie that&rsquos held inside the packaging looks as though it&rsquos extremely curly and bushy hair. Buyers only realize that the cookie isn&rsquot a part of the graphic on the front only upon removing the cookie from its wrapper. Consumers are growing apathetic of commonplace packaging. As such, packaging which engages users with humor and other novel gimmicks are more likely to impact consumers and influence buying patterns.