britas new packaging gains visibility on the shelf

the packaging system consists of a carton tray and band containing a pitcher protected by shrink film.&nbspthis opensided design allows for a significant material waste reduction from the previous packaging while eliminating the threat of damage by letting shoppers look at the actual pitcher without opening the carton.&nbsp the end result is a package that shows off the beautiful pitcher design in a format that easily communicates the size, shape and features of the product. its ability to sufficiently protect a brita pitcher with significant product visibility and approximately half of the packaging materials makes it unique. sourcehttpwww.packagingdigest.comsustainablepackagingbritasnewpackaginggainsvisibilityshelf140904