Home and personal care brands will have increased access to world-leading packaging innovation at a new center to be opened by global packaging company, Amcor, in New Albany, Ohio. Amcor will deliver award-winning design expertise, rapid prototyping, product sampling, and testing capabilities to help consumer goods companies stay ahead of the competition.
In the personal care market, turning around prototypes with speed and testing samples plays a crucial role in accelerating bottle design and selection, according to Sean Kharche, vice president of Amcor’s Home and Personal Care market. “Our customers want innovation and speed to market and we have responded by providing one-stop access to Amcor’s industry-leading capabilities in Ohio,” said Kharche. “The goal is to help our customers develop products with unprecedented flexibility and speed.”
The Innovation Center is supported by a cross-functional team of engineers, designers, and technical specialists who work with customers on their product concepts. Customers can also access Amcor’s latest innovations such as barrier technology, e-commerce, the use of PCR, and other more sustainable solutions as well as technical and operational efficiencies.
Consumer brands are competing in a fast-paced market for share of mind where packaging differentiation has a significant influence on consumer choice. Amcor is confident that its Innovation Center will help its customers to combat the “sea of sameness” with unique packaging solutions. With more than 30 innovation awards in recent years, Amcor is the best choice to deliver quality, innovative and differentiated pacakaging.
The Innovation Center at New Albany specializes in the home and personal care market, but its services are open to packaging customers across all of the segments that Amcor serves.