January
29
/ 2026
Unilever and Saica Group have announced a new collaboration to develop a sustainable packaging solution for Axe deodorant duopacks, one of Unilever’s most iconic global brands and a leader of male deodorants in France. The innovative solution has been available in the French market since the last quarter of 2025.
Aligned with their shared commitment to innovation and sustainability, Unilever has replaced the former plastic shrink film used in Axe promotional duopacks with a paper grouping band developed by Saica Group.