The brand has circulated football-themed cans that feature temperature-activated ink that turns blue at 8°C and reveals the chance to win prizes.
The limited-edition 330ml cans will be available nationwide across all major UK grocery retailers, from June 2026 with an RRP of £11.99 for an 18-pack multipack and £15.29 for a 24-pack multipack.
While 86 million football-themed cans are hitting shelves, only 150,000 rare “Perfect Chilled” variants exist.
They will feature thermochromic technology, an innovative temperature-sensitive ink. The ink begins transformation at 12°C and turns the can blue at 8°C which is said to be the optimal temperature to drink PepsiMax.
Prizes include £5k cash towards the ultimate home entertainment bundle, football tickets, Pepsi Football Nation merch and Pepsimax vouchers.