This pack is re-close VFFS packs for Waitrose’s dried nuts, fruits and berries. Addressing a wide number of consumer trends, including improved convenience and reuse, ease of opening, better storage, and reduced waste, as a result of superior pack integrity.
This pack is re-close VFFS packs for Waitrose’s dried nuts, fruits and berries. Addressing a wide number of consumer trends, including improved convenience and reuse, ease of opening, better storage, and reduced waste, as a result of superior pack integrity. This format offers a smarter solution for today’s functional packaging needs “brilliant attention to detail and excellent functionality in opening and resealing.” Utilising a laminated film structure with excellent clarity allows optimal product visibility. The use of clear adhesives provides further clarity, and where print has been applied, the use of a white background achieves a ‘clean’ pack appearance. The differentiating feature of this pack from previous designs is the inclusion of a reclose function. With the capabilities to mass-produce reclose, the manufacturer was awarded the contract for this product. To meet the demands of the product range, existing reclose capabilities linked to label and aperture shape and size were developed. Modification of the label adhesive using silicone varnish enabled easy open and reclose functionality on the selected materials. Using a film perforation and label combination for reclose results in a consumer friendly, convenient packaging experience. Enabling a tamper seal, the method of reclose also provides the consumer with the confidence of seal integrity prior to purchase. Incorporating a number of visual indicators for the reclose function, from bold colour and arrow, to text and explicit front placement, the convenience of this pack is clearly evident and recognisable on shelf. Intended as a snack, the in-pack storage allows easy transport and consumption on the move. Combining expertise in the manufacturing of film, labels and print, alongside the application of reclose technology, this range of packaging demonstrates quality and adept proficiencies throughout the manufacturing process. The result is an on-shelf presence that is both attractive and in-keeping with the message of the product, whilst featuring the latest reclose functionality for advantageous consumer convenience.