Change the tape not the pack


Company Name: 
Contact Person: 
Samantha Cooper
Marketing Manager
  • This tape from Essentra Tapes is enabling Kettle Foods Ltd to promote its new KETTLE® & More range to consumers whilst also providing user-friendly pack reclosability to maintain freshness and support portion control.
  • The 8-colour printed RE:CLOSETM Tape can be seen on Lightly Salted KETTLE® Chips packs throughout retail outlets in the UK.
  • By working with Essentra’s Design Studio the tape delivers maximum on-shelf impact and clearly boosts awareness of the 3 new products within the latest KETTLE® & More range.
  • This gave company a great opportunity to interrupt the shopper journey with their NPD news.
  • The tape was an effective way for company to reach existing KETTLE® Chips consumers and ask them to reassess their normal purchase.
  • Easily applied to the existing vertical form fill and seal packaging lines with Essentra’s applicators, the 30mm wide resealable tape also incorporates an easy-to-use finger lift area that runs along both sides of its length, making it simple to lift away from the pack.
  • Once opened, the pack can be resealed using the RE:CLOSETM Tape, securing the contents and helping to ensure the chips freshness.
  • Tape also encourages a shelf-stand presence and can provide customer engagement, influencing brand advocacy and improving recognition.
  • Utilising Essentra’s world-class print capability, social media icons, prompts, seasonal messages and loyalty codes can be added to provide an additional opportunity for engaging with customers. This can help take customers back to a brand’s website or to showcase different product ranges and promote repeat purchases.

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