Amcor has developed a customised flip-top closure for Choví, a popular Spanish sauce brand, to improve dispensing functionality, ease of use and shelf appeal. The new closure combines an innovative curved design with a silicone valve to provide consumers with better control when dispensing sauces.
Innovative Closure Design Enhances Consumer Experience
Founded in 1953, Choví offers a wide range of sauces for salads, barbecues and snacks. The company selected Amcor to develop the new closure, drawing on its expertise in closure manufacturing and its local production capabilities in Spain.
The customised closure is being used across Choví's sauce portfolio, which includes La Brava, Allioli, Cheddar, Kebab White, Ajonesa, Barbacoa, Ketchup, César, Yogur and Miel y Mostaza.
Silicone Valve Enables Controlled Dispensing
The new bicolour closure features a silicone valve designed to regulate sauce flow during dispensing. Manufactured using a bi-injection process, the closure is made entirely from polypropylene (PP).
Its curved shape gives the packaging a distinctive appearance on retail shelves while supporting practical functionality. The robust construction and controlled dispensing mechanism are designed to make the product easier and more convenient for consumers to use.
Local Manufacturing Supports Collaboration
According to Amcor Sales Director Mirko Todeschi, the development focuses on combining distinctive shelf presentation with ease of use. The design enables consumers to dispense sauce in a controlled manner while helping Choví differentiate its products from competing brands.
David Moya Aparicio, Logistics and Purchasing Manager at Grupo Choví, highlighted the importance of a reliable closure that performs smoothly during the consumer's first interaction with the product. He also emphasised the value of Amcor's local expertise and manufacturing capabilities in delivering an innovation made in Spain for a Spanish brand.
Packaging Innovation Focuses on Functionality and Shelf Differentiation
The collaboration demonstrates how closure design can contribute to both packaging performance and brand differentiation. By combining controlled dispensing, a distinctive shape and robust construction, Amcor's customised solution addresses practical consumer needs while helping Choví strengthen the visual identity of its sauce packaging.