symbolism

Most of the packaging lining our daily lives has a sell-by date. After a certain amount of squeezing, scraping, pouring, and emptying, even the most well-designed toothpaste tubes and pantry products start to look far from advertised. Designer Han Gao’s recent solution, is to embrace this degradation. Working with Shanghai-based independent fragrance studio Démi Bai, the creative director has recently delivered its rebrand, plus packaging for a new line of fragranced hand cream that embeds the process of using the product into its design story.

Soon, a packet of Maggi, Kitkat or Nescafe coffee that you pick up at the store will sport a mask over the logo. Packaged foods major Nestle India is changing the packaging of its core brands Maggi, Kitkat, Nescafé, and Everyday in a bid to promote the importance of masking.

These changes are now being implemented at the company’s factory lines, and the product with the new packaging is expected to hit the market in a few weeks.

Nestle India said the idea is to leverage the power of its iconic brands to spread greater awareness of the importance of masking.

It's almost that time of year—when beauty is rainbow-colored in honor of Pride Month in June.

Nail polish caps are decorated with rainbow labels, faux eyelashes are rainbow-colored, and a palette filled with eyeshadow in every color of the rainbow says "Love is Love."

The brand is sold at Shoppers Drug Mart.