July
12
/ 2022
Most of the packaging lining our daily lives has a sell-by date. After a certain amount of squeezing, scraping, pouring, and emptying, even the most well-designed toothpaste tubes and pantry products start to look far from advertised. Designer Han Gao’s recent solution, is to embrace this degradation. Working with Shanghai-based independent fragrance studio Démi Bai, the creative director has recently delivered its rebrand, plus packaging for a new line of fragranced hand cream that embeds the process of using the product into its design story.
