Whether you're a product marketer, packaging developer, or brand manager, you've likely heard the buzz around digital print. But how well do you understand its transformative potential? As a rapidly evolving technology, digital print is just beginning to make its mark on the packaging landscape—enabling seamless, personalized experiences that bridge physical and digital marketing like never before.
Germany has reached a significant milestone in its pursuit of a circular economy, with the recycling rate for plastic packaging collected through the country’s “Yellow Bag” system climbing to an impressive 68.9% in 2023, according to a joint statement by the Central Packaging Registry (ZSVR) and the German Environment Agency (UBA).
Extended Producer Responsibility (EPR) has become a critical component of India's waste management strategy, placing the onus on manufacturers and brands to manage the environmental impact of their products throughout their lifecycle. As India grapples with mounting waste challenges, EPR regulations have evolved into a comprehensive framework that businesses must navigate carefully to ensure compliance and avoid penalties.
Pasta ranks among the top-selling food products in Germany. Fresh varieties like ravioli, tortellini, gnocchi, Maultaschen (filled pasta), Schupfnudeln (potato noodles), and Spätzle (egg noodles) are especially popular – quick to prepare and available in countless tasty variations. The flowpack has become the go-to packaging format for these products. Why? This transparent, convenient pouch requires minimal material, offers excellent product protection, and is both widely accepted and favored by consumers.
A major global maker of off-road equipment is an example of how savings, simplification, and sustainability can go hand and hand. For several years, this company participated in Cortec’s plastic recycling program, allowing them to streamline its engine parts packaging process and save significant money while reducing waste. This program's financial and environmental benefits highlight the importance of collaboration for sustainability.
In a strategically complex transaction driven by antitrust concerns, MP has successfully advised on the divestment of Omial Novi following the European Commission's regulatory scrutiny of Constantia Flexibles’ majority acquisition of Aluflexpack AG.
In a bold move to supercharge its global brand presence, PepsiCo has announced a multi-year worldwide partnership with Formula 1®, kicking off in 2025. This collaboration brings three of PepsiCo's biggest brands Sting Energy®, Gatorade®, and Doritos® into the adrenaline fueled world of F1, creating thrilling fan experiences on and off the track.
In a decisive move to future-proof its business and deepen its environmental impact, PepsiCo has unveiled a refined set of sustainability targets under its PepsiCo Positive (pep+) strategy. These updated goals, announced on May 22, 2025, reflect nearly four years of progress and learning since the initiative’s launch, and align more closely with global climate science, market conditions, and infrastructure realities.
A newly installed production line at Mondi’s Krapkowice plant in Poland increases the output of MailerBAGs meeting the wide range of sizes and protection requirements demanded by eCommerce customers. This investment follows the previous expansion of the production line at Krapkowice, which was announced last year.
Wet ‘n Wild re-released its SpongeBob Limited-Edition Collection, inspired by late Stephen Hillenburg’s iconic cartoon.
SpongeBob, his friends, and the world of Bikini Bottom are coming to life through bold eyeshadow palettes, sponges, and accessories inspired by the show.
The packaging includes characters and icons from the show, including SpongeBob, Patrick Star, Gary, and more.
The collection includes the following:
