UFlex, India’s largest multinational flexible packaging and solutions company, has been granted an Indian patent (No. 567989) for its latest innovation, “Waterborne Heat Seal Coating Composition and a Process for its Preparation”. This coating has been developed as a sustainable alternative to traditional fossil-based plastic coatings, aligning with the growing demand for recyclable and environmentally responsible packaging. 

Clean lines, muted tones, and pared-down design aren’t just aesthetic choices. They’re reshaping the way we perceive brands, interact with products, and care for the planet.

This blog explores how minimalism in packaging is transforming industries, improving sustainability, and connecting with the modern consumer.

What Is Minimalist Packaging?

Marks and Spencer has become the first supermarket to introduce invisible, ultraviolet tags on some milk bottles, aiming to revolutionise how plastic packaging is tracked through the recycling system. Developed by recycling technology firm Polytag, these innovative tags are now printed onto the labels of M&S’s four-pint milk bottles available nationwide, with the primary goal of significantly boosting recycling rates.

Currently packed in polythene, which takes years to decompose, Nandini milk will soon come in biodegradable covers made from corn and sugarcane derivatives. These eco-friendly covers decompose within 90 days of being discarded in soil. The initiative is being piloted by Bengaluru Milk Union Limited (BAMUL) and will be launched in Bengaluru later this month. It will be expanded across Karnataka in the coming months.

BrightFarms recently debuted its new packaging and rebrand, spotlighting the benefits of greenhouse-grown greens as the category continues to build.

With a new visual identity, brighter colors and updated product names, BrightFarms is working on making it easier for shoppers to identify its pesticide-free salads on shelves. The rebrand follows a milestone year for the company, which opened three state-of-the-art greenhouse hubs in Illinois, Texas and Georgia — expanding accessibility of its fresh, locally grown greens to two-thirds of the U.S. population, according to the company.

Eco Flexibles has been awarded the Silver Award for Sustainable Investment Project of the Year at the prestigious Environmental Packaging Awards 2025, held at London's iconic Kia Oval.

The recognition comes in honor of Eco Flexibles’ strategic investment in a state-of-the-art, 40,000 sq. ft. production facility in Northampton. Designed to redefine the future of sustainability-focused flexible packaging in the UK, the purpose-built site marks a significant step forward in circular packaging innovation.