In a resounding testament to its creativity, innovation, and commitment to sustainable retail solutions, DS Smith has emerged as a triple winner at the prestigious SHOP! D-A-CH Awards 2025. Now in its 15th year, the awards celebrate outstanding achievements in Point-of-Sale (POS) design across a broad range of categories, from digital activations and visual merchandising to fully integrated retail campaigns.
This year, DS Smith’s standout work earned three Silver Awards across different categories, reinforcing its leading position in packaging and display design innovation.
Wan Kwai Standee A Bold Statement for Brand Relaunch
Taking home Silver in the Food, Daily Consumer Goods, and Confectionery category, the Wan Kwai Standee won over the jury with its striking long-distance impact, 3D design, and 100% recycled corrugated cardboard construction.
Designed for Importhaus Wilms, the standee plays a key role in the 2024 Wan Kwai brand relaunch, drawing consumers’ attention to the company’s Asian delicacies through powerful visuals and eco-conscious materials. A prominently featured QR code on the standee allows customers to explore recipes and immerse themselves in the world of Wan Kwai via their smartphones, adding a digital dimension to the in-store experience.
The design was lauded not only for its aesthetic appeal and functionality but also for its recyclability, aligning with DS Smith’s circular design principles.
COMPO BIO Pop-Up Store Bringing the Greenhouse to Retail
DS Smith struck silver again in the Home, DIY & Garden category with its COMPO BIO Pop-Up Store a sustainable display inspired by the form and function of a greenhouse.
Created for COMPO’s organic range, the high-impact pop-up store combines offset printing, a modular design with expandable unit options, and a visually compelling 3D structure to capture shopper attention from a distance.
The display also serves a functional role providing easy product navigation, clear visibility, and seamless integration into various retail environments. Its modular structure includes four half-sized and four quarter-sized units, which can expand to accommodate up to six half units, enhancing flexibility for retailers.
More x Hitschies Zerup Display Colourful Launch, Clever Design
DS Smith’s third Silver was awarded in the Food, Daily Consumer Goods, and Confectionery category for the More x Hitschies Zerup Display. Designed to support a bold product launch, the display is a visual powerhouse, incorporating colour-coded shelves, vibrant high-resolution graphics, and a structured format that makes it both eye-catching and easy to construct and prefill.
The solution was praised for its ability to grab consumer attention in a crowded marketplace, while staying true to DS Smith’s core principles of design efficiency and sustainability.
A Vision for Circular Retail Innovation
Commenting on the triple win, Dr. Jürgen Bundschuh, SMI Sales, Marketing & Innovation Director for Germany and Switzerland at DS Smith, stated:
“We are thrilled to be recognised across such a wide spectrum of categories. These awards underscore not just our creativity, but also our commitment to delivering sustainable, circular-ready solutions that meet the needs of our clients and their consumers alike from visual identity and usability to environmental responsibility.”
These wins align with DS Smith’s Now & Next sustainability strategy, which focuses on Redefining Packaging for a Changing World. With its strong focus on recyclable materials, smart design, and scalable innovation, DS Smith continues to lead the charge in reshaping the future of in-store marketing and retail packaging across Europe.
About the SHOP! D-A-CH Awards
The SHOP! D-A-CH Awards are a benchmark in retail marketing excellence, honouring projects that push the boundaries of creativity, sustainability, and functionality at the Point of Sale. Now in its 15th edition, the program covers 15 categories, offering a comprehensive look at the best the industry has to offer.
DS Smith's triple success in 2025 is a clear reflection of its dynamic approach to packaging, its industry leadership, and its unwavering dedication to innovation and sustainability.