New wood-based textile fibres turned out to be favourites with many visitors to the Uusi Puu – New Wood exhibition presenting innovations of bioeconomy in Helsinki.
’I really found this wood-based fibre interesting. It’s hard to believe it’s made of wood,’ Rotkus said about the Kuura fibre.
The Kuura fibre is manufactured by Metsä Spring, the innovation company of Metsä Group, out of pulp from wood harvested in sustainably managed Finnish forests.
Rotkus thinks she could well buy a wood-based garment, perhaps one like the shirt made by Ioncell that was exhibited in addition to Kuura.
’I’d like to wear it a couple of days to find out what it feels like,’ Rotkus said.
Spinnova share shot up on the stock exchange
Wood-based textiles became a hot topic in stock exchange circles lately, with Time magazine’s choice of the Spinnova company from Jyväskylä, Finland, on its list of the best innovations in 2022. The company’s share price soon went up by more than 80 percent (the value of the share has decreased by -44 percent in a year).
The Autotalo building, one of the landmarks of Helsinki city centre, hosted the Uusi Puu – New Wood exhibition, which was visited by more than 80 journalists and social media influencers earlier this month. The exhibition was organized as part of a press event by the Manifesto PR company.
Wood-based textiles became a hot topic in stock exchange circles lately, with Time magazine’s choice of the Spinnova company from Jyväskylä, Finland, on its list of the best innovations in 2022. The company’s share price soon went up by more than 80 percent.
Uusi Puu – New Wood is a community formed by over 20 Finnish organisations, with the purpose of increasing understanding about wood-based bioeconomy. In addition to wood-based textiles the exhibition presented a variety of other wood-based products, such as packagings for food and cosmetics.
The Uusi Puu – New Wood exhibition will visit the Beyond the Bio-Bubble – Solutions for a circular forest bioeconomy seminar in Brussels on 30 November 2022.
Organised by UNITE and FinnCERES, the seminar presents the latest in bioeconomy research and future materials. FinnCERES is a competence centre, jointly formed by Aalto University and VTT Technical Research Centre of Finland. UNITE is a competence centre of research with societal impact and one of the flagships of the Academy of Finland.
’Wood-based clothing will be just the thing in future’
Wood-based textile fibres can replace synthetic fibres and clothing made of cotton. Compared to synthetic fibres, wood-based materials require less chemicals and help combat the problems caused by micro plastics.