Each year, over $1 trillion of food is wasted globally, which generates costs related to markdowns and spoilage. Active packaging can help prevent that.
Vidre+ Complex preserves the freshness of produce and flowers at every stage of the supply chain.
The impact of Vidre+ technology implemented in active packaging is visible in trials across various products. This technology extends freshness of spinach up to 10 days and reduces shrinkage for raspberries.
Beyond traditional solutions
Vidre+ Complex upgrades packaging to functional, high-margin active solutions, transforming it from commodity to specialty with unique market value.
“Incorporating Vidre+ can be easily implemented into storage and logistics,” said Fresh Inset Chief Strategy Officer Krzysztof Czaplicki.“The technology incorporates freshness-enhancing properties directly into packaging materials and works with the majority of traditional formats, such as cardboard box or clamshell.”
Vidre+ Complex protects fresh produce and flowers against the loss of postharvest quality caused by ethylene, a natural hormone that accelerates ripening and spoilage.
Vidre+ technology integrates slow-release 1-MCP (compound inhibiting plant ethylene reception) into packaging solutions, effectively neutralizing ethylene’s impact and preserving products’ freshness.
Vidre+ Complex is already registered in Peru and has been introduced to the U.S. market. Thanks to the partnership with Janssen PMP, Vidre+ technology is commercialized and available in Europe.