Sustainability

In a move that reflects the growing pressure on brands to reduce plastic use without compromising performance, global packaging leader Amcor has unveiled a new milestone in its partnership with UK-based skincare brand Bulldog: a redesigned, lightweight flexible tube that uses over 16% less plastic.

This innovation focuses on Bulldog’s 100ml and 150ml products, where Amcor has managed to cut the wall thickness of each 50mm diameter tube sleeve by 16.67%. The result? A projected annual plastic savings of approximately 8.5 metric tonnes a clear win for the environment.