Toppan Leverages Decorative Printing Technologies to Create NFC Labels with Outstanding Design QualityNews:
Toppan Printing, a global leader in communication, security, packaging, décor materials, and electronics solutions has developed NFC1 labels combining high-quality metallic design with maintenance of the communication performance required of NFC tags.
Due to a focus on essential functions, little attention has traditionally been paid to high-quality visual design for RFID tags and QR Code2 labels used for product management and authentication. Labels have also generally been attached in positions that ensure they are inconspicuous and do not negatively impact the overall design of the product or package.
However, the ubiquity of smartphones has prompted heightened demand for product experiences provided to consumers via the use of NFC tags. Businesses are therefore considering ways to attach NFC labels in positions that make them easier for consumers to access. The importance of maintaining the quality of the product or package design has created demand for higher quality design for NFC labels themselves.
To meet these needs, Toppan has developed NFC labels with high-quality metallic design. It is now possible to attach NFC labels to packages for high-end items such as wine, spirits, and luxury brand goods without sacrificing design quality. Brand owners can also leverage NFC functions to facilitate product traceability, anti-counterfeiting, CRM, and other customer-focused services driven by digital transformation.
Two types of label are available—a metallic decor type and a metallic surface type. Outstanding design and a premium look has been achieved by combining multiple decorative printing technologies used for creating eye-catching designs on high-quality folding cartons.
The metallic decor type label features decorative metallic designs achieved by combining a variety of printing techniques, including metal foil transfer employing digital printing. High-quality designs can be produced at low cost and with short lead times because no printing plates or cylinders are required. The metallic surface type, meanwhile, uses metallizing via vapor deposition to produce a metallic mirror finish. In addition to gold and other metallic colors, matt finishes are also available.
NFC communication performance can be inhibited by metal materials. Toppan has addressed this by leveraging expertise in NFC tag antenna design to ensure communication performance even when metallic decoration techniques are applied.
Specialists from tna, alongside senior industry leaders from leading snack brands, including Richmond Baking, Campbell’s Snacks and World Food Products, among others, will guide the conversation and share examples from real-life challenges, instalment stories and solutions. Attendees are encouraged to submit questions prior and during the roundtables, with each 30-minute session also available to watch on-demand following the live events.
The discussions will supplement the product information and tna’s live sessions at Pack Expo Connects.
“The new online platform is a fantastic way for fellow professionals to connect and expand their knowledge — wherever they are in the world,” said Alf Taylor, Managing Director and CEO at tna. “With sudden fluctuations in product demand throughout the pandemic and changing consumer habits, the food industry has experienced considerable challenges in recent months. We want to create a community through which we can discuss challenges and share key learnings, as well as information about the latest technologies and innovations. All with a view to helping manufacturers take their production capabilities to the next level.”
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Throughout the year the Group was committed to ensuring workplace safety and continuity of production and assistance. Investment in product innovation and a new in-company ‘digital culture’ continued apace.
Packaging is something that is the first thing that we see when it comes to checking out any product for the first time. Because it is the first recognizable item in a product, it is important for companies to go the extra mile when designing and preparing it.
Labelling is the display of label in a product. A label contains information about a product on its container, packaging, or the product itself. It also has warnings in it. For e.g. in some products, it is written that the products contain traces of nuts and shouldn’t be consumed by a person who’s allergic to nuts. The type and extent of information that must be imparted by a label are governed by the relevant safety and shipping laws.
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A cross web labelling machine is a popular choice for those who need high-speed, high accuracy labelling on thermoformed packaging. These types of labelling machines allow businesses to precisely apply labels on either the top or the bottom of thermoformed packages. Cross web labellers can work with many different kinds of labels, depending on your requirements, so you can choose a material and format that works for you. These machines can work with the HMI of the thermoforming packaging machinery for a full-service system, or can be mounted onto any type of thermoformer. Cross web advanced labelling machines meet all the requirements of the medical sector and the food industry, making them a popular choice for these businesses.
Types Of Cross Web Labelling Machines
There are various types of cross web labelling machines designed to suit a wide range of requirements. Whether you need labels for marketing purposes or for vital information such as date coding, bar codes or product information, a cross web labelling machine can help. Here are some of the most popular types of cross web labelling machinery:
- KOCH Cross Web Labeller: This advanced labelling system offers 24 labelling programmes, dispensing speeds of up to 60 meters per minute, and +/- 0.5mm label printing accuracy. The KOCH Cross Web Labeller is perfect for labelling large runs or food or pharmaceutical products and can include added options such as empty pocket detection to eliminate the labelling of empty packages.
- Matrix Cross Web Bottom Package Labeller: Specifically designed to mount onto any thermoformer packaging machine, this labeller automatically applies labels onto the bottom of the package after sealing. Using pressure sensitive labels, this machine can conform to almost any product contours and has been designed especially for wash down environments.
- Matrix Cross Web Film Labeller: This labelling machine can be installed onto most fill / seal / roll stock machines and is perfect for applications where there is no space available after the sealing station. The Patented Open IP65 design allows water to drain away, and the labelling machine has been constructed from corrosion resistant materials.
- Matrix Cross Web Top Package Labeller: Similarly to the Cross Web Bottom Package Labeller, this machine is designed to mount packaging machinery. The key difference is that this labelling machine will apply pressure sensitive labels to the bottom of a package after sealing.
Benefits Of Cross Web Labelling Machines
Many businesses and industries choose cross web labelling machines because of the many benefits they can bring. These advanced labelling systems are:
- Easily integrated or mounted to existing packaging machinery.
- Very hygienic, simple to clean and have water resistant design.
- Quick to print labels on all types of packaging, and quick-release clamps allow fast roll changes.
- Perfectly precise with label positioning and accuracy.
- Super robust and durable with minimal maintenance and down time.
For more information on cross web labelling machines, and to determine the best options for your business, contact our team. At Atwell Labellers, we are specialists in all kinds of labelling machinery and can offer advice and guidance for your unique business.
The Covid-19 pandemic has brought changes in every aspect of life as we knew it. This includes how we view, buy and use products and by association, the packaging that encases these products. Today, consumers’ expectations and preferences are heavily dependent on the impact of this global crisis. With emerging variants and new health advisories on a daily, buyers expect rapid changes from the market to accommodate the crucial needs of the general public.
A few areas of packaging and packaging design that have needed to keep pace with changing scenario are:
AV Print Inspector offers whole-label inspection, including image matching, code reading and color detection, at speeds up to 75 meters/minute.
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