“This innovation enables us to strengthen the connection to our consumers in a new and unique way,” explains Martin Böhm, Chief Digital Officer at Beiersdorf. “With the interactive Google Lens technology, we can offer a customizable, multi-faceted brand experience directly on the product and at the point of sale. We are convinced that this technology and the way we use it as a brand can revolutionize the shopping experience,” Böhm continued.
“One of the weaknesses of offline shopping is the lack of product information. Shoppers stand in the store and want to know: What is the story behind the ingredients? Which cream is right for my skin? Information they can now obtain by looking at a product,” explains Achim Rietze, Strategy Lead, Google ZOO. “We are excited to help NIVEA MEN turn their products into an interactive experience. The use of Google Lens opens up completely new possibilities for retailers – thanks to computer vision technology and AI.”
- NIVEA MEN product packaging becomes scannable with the help of Google Lens technology
- The “Lens-Experiences” of the limited edition offer product information and entertainment
- Beiersdorf is thus pursuing an innovative path to further strengthen consumer connection
The Coalition will work to cement polypropylene’s status as a standard curbside recycling material through projects that enhance collection, sorting and processing in recycling facilities to increase the value and supply of recycled polypropylene (rPP), and reduce the need for virgin plastic used in packaging. According to a statement from Keurig Dr Pepper, this sponsorship supports the company’s broader efforts to reduce its plastic footprint. The company has already stated that it aims to ensure all K-Cup coffee pods in the US are made from recyclable polypropylene by the end of this year. Monique Oxender, chief sustainability officer, Keurig Dr Pepper, said: “Along with advancing our own sustainable packaging commitments, Keurig Dr Pepper is also focused on driving meaningful change in the nearly 20,000 complex recycling systems currently found across the United States through targeted investments and collaborations like the Polypropylene Recycling Coalition. “Investing in partnerships that amplify our individual actions will enable us to truly drive progress in eliminating packaging waste by improving recycling infrastructure and enhancing consumer education efforts, both of which will increase the recovery of valuable plastics.”
HolyGrail 2.0 is a pilot project facilitated by AIM, the European Brands Association, with the objective to prove the viability of digital watermarking technologies for accurate sorting and, consequently, higher-quality recycling. The project also aims to demonstrate the business case for digital watermarking at scale. It builds on initial research by Amcor’s partner, the Ellen MacArthur Foundation, into innovations to improve post-consumer recycling. At Amcor, we believe that active collaboration is a vital pathway for finding solutions, which is why we’re proud to lend our expertise to projects such as HolyGrail 2.0,” said Peter Konieczny, Amcor’s Chief Commercial Officer. “This initiative is a clear example of how innovative technology and participation from stakeholders across the full value chain has the potential to improve recycling globally and protect the environment,” Mr Konieczny said. Amcor was the first packaging company to commit to making all its packaging recyclable or reusable by 2025. As part of that pledge, HolyGrail 2.0 and other pilot projects are important in ensuring that recyclable packaging developed in the industry is retained in the value chain and can be reused for future products and kept out of the natural environment. Alongside its partnership activities, Amcor is committed to developing more sustainable products for its customers and consumers. Amcor is leveraging its unique scale and drawing on best-in-class R&D, with more than $100M annual investment and hundreds of professionals working to create new responsible packaging solutions. Amcor is making progress towards its pledge commitment, while simultaneously driving greater recycling of packaging around the world. This makes Amcor a partner of choice for customers who want to protect their brands with packaging that is more functional, more attractive, more intelligent and better for the environment.
In response to the urgent need for plastic waste management, Hindustan Unilever Limited (HUL) in partnership with United Nations Development Programme (UNDP) positively impacted more than 33,000 households across three wards of Mumbai – K-East (Andheri East), H-West (Bandra West) and R-North (Dahisar) – through a plastic waste material-recovery model. The project will be scaled to include more households in the coming years.
The technology-powered model will enhance segregation, collection, and recycling of all kinds of plastic waste along the value chain, creating resource efficiency and supporting a circular economy. This has been done with the support of the Brihanmumbai Municipal Corporation (BMC) and Consumer Citizen groups such as the Swachh Parle Abhiyan who played an important role in driving awareness around collection and segregation of plastic waste at source.
The programme has helped collect and segregate dry waste with nearly 2500 tonnes of plastic waste being collected so far. Over 500 Safai Sathis (waste collectors) have been on-boarded as part of this initiative.
To demonstrate the success of the model, HUL hosted a virtual roundtable on driving end-to-end plastic waste management in Mumbai, in partnership with UNDP and the Municipal Corporation of Greater Mumbai (MCGM). The roundtable showcased HUL-UNDP’s partnership to establish the model where, along with collection and recovery of dry waste, there was a focus on driving behaviour change to promote waste segregation at source. Through this project, HUL and UNDP are also ensuring the wellbeing and financial inclusion of Safai Sathis. The project is aligned with the Government of India’s Swachh Bharat (Clean India) Mission, Solid Waste Management Rules 2016, and Plastic Waste Management (Amendment) Rules 2018.
The PadPak Compact Cushioning Converter simplifies and improves the packaging and protection of small items at packing stations. Thanks to its small size, the system can be placed on the workstation or on a footstand next to it. With the option of one or two layers, it is possible to pack light and heavy products with an excellent protection capacity.
Dow puts the spotlight on label industry with launch of INVISU™ Acrylic Adhesive portfolio in North America
Dow is expanding its focus on the label industry by launching its INVISU™ Acrylic Adhesive portfolio in North America, the latest advancement for pressure-sensitive paper and film label applications. The new technologies streamline label stock manufacturers’, converters’ and brand owners’ abilities to address new and changing industry demands.
“Dow is investing in the label industry and launching new INVISU™ Acrylic Adhesive technologies at a time when the market is hungry for innovation,” said Mike White, senior marketing manager for adhesives for Dow’s Packaging & Specialty Plastics (P&SP) business. “As a full-service supplier of both acrylic pressure-sensitive adhesives and silicone release coatings, Dow is uniquely positioned to help our customers maximize label and packaging cost efficiencies.”
In addition to introducing the INVISU™ Acrylic Adhesive portfolio, Dow’s commitment to label innovation includes participating in key industry associations such as PSTC and TLMI, as well as collaborating with the value chain at Dow’s Pack Studios innovation centers to advance label technologies. The Company is also providing insights with label-focused webinars, including the upcoming “Total Solutions for Labels,” led by Dow acrylics and silicones specialists on Wednesday, Sept. 16.
“Our investment in the label industry helped us identify key market needs to focus on, from the rigors of e-commerce shipping to the minimalist, no-label look that many brands want,” said David Keely, field technical service manager for adhesives, Dow P&SP. “The INVISU™ Acrylic Adhesives portfolio immediately addresses those demands, providing label production efficiency and adhesion to keep up with e-commerce growth, and clear-film adhesion for clear-on-clear labels.”
- The INVISU™ Acrylic Adhesives are designed to expand label performance: • INVISU™ 3400 Acrylic Adhesive provides efficient production and consistent adhesion to various e-commerce packaging surfaces.
The ready-to-coat, water-based adhesives combine high productivity with low conversion energy and offer high solid contents, adaptable viscosity profile, and excellent adhesion and cohesion at low temperatures.
- INVISU™ 4200 Acrylic Adhesive helps brands create clear-on-clear labels for beverage, food, health and beauty, and other applications.
The clear-film label adhesive offers excellent adhesion to low surface energy substrates and remarkable water whitening resistance.
To build on these innovations, Dow will continue to develop and test new INVISU™ Acrylic Adhesive grades to address additional industry needs, working with its customers to focus on designing for enhanced recyclability across all packaging components, including labels.
Over 250 million deodorants are bought in the UK every year, with the average lifespan of a typical plastic deodorant pack lasting over 400 years after it has been used. Wild aims to change this fact for the better. Wild's deodorant design is minimal and intuitive. The case slides apart to remove and insert the refill and the user experience is not compromised by its sustainability factors. Made from bamboo pulp, the refills are 100% plastic-free and are fully recyclable once a user is finished with them. It's completely natural and organic ingredients also mean the deodorant itself is considered to technically be edible. "Refillable deodorants are not a new thing, but no one has yet been able to make the refills 100% plastic-free," commented Jo Barnard, founder of Morrama. "Year after year we use and discard bathroom products without considering what happens to them. So we took on the challenge to develop a refill that has zero impact on the environment once it has been used. Paper pulp molding has provided us with the answer, enabling a bespoke design for the refill that works in conjunction with the case. We are really proud of the innovative way we have been able rethink cosmetic packaging - one of the industry's' biggest polluters - and to have a more positive environmental impact. "We designed the WILD deodorant with every minor detail taken into consideration. From the size, shape, colour and ease of user experience, through to its recyclability and sustainable credentials. It has been designed as a truly premium product experience, but at an affordable price." With an aluminum and recycled plastic case, WILD is a unisex deodorant available in a number of colors and scents - including Rose Blush, Coconut Dreams, and Mint Fresh - and is designed to be used again and again; significantly reducing the impact consumers are having on the planet.
The transport capsule is a 12 litre reusable container which circulates constantly between the food manufacturer, the store and the washing centre. After being filled it contains information about the product inside as well as preserving its freshness during distribution. Inside a thin, single use, recyclable plastic pouch ensures hygienic protection. The modular shelf that holds the capsules containing the food is also equipped with smart technology to track inventory and expiry information. Smart valves calibrate the flow automatically. Consumers buy a MIWA cup and register it to access smart data and store food at home. It too can be recycled. The consumer downloads the app to access product information as well as learn how much packaging waste they have avoided. The process is simple. Producers fill the reusable capsule, retailers arrange and display the capsules in the modular shelf and consumers utilize their MIWA cup and app to store and purchase the food. Once the retailer’s capsule is emptied, MIWA collects the capsule, cleans it, and returns it to the producer. MIWA claims to reduce the overall negative environmental impact of food processing by 71 percent. The capsules were introduced into shops over a year ago and business is growing quickly, according to founder and CEO, Petr Baca. He is working with larger companies, such as Nestlé for further development and expansion. Currently, MIWA’s system is present in locations in Switzerland. Postponed due to the pandemic, MIWA is planned to expand into Germany and France. Baca specifically explains that he wants MIWA to be a benefit for all users involved, businesses, and consumers alike. Producers, retailers, and shoppers are each engaging with the platform to connect on a shared goal of sustainability. “We hope,”he says, “to create benefits for all parts involved. For example in terms of logistics, shopping experience, and supply chain management as well.”The ultimate goal is normalizing reusable products.
Circus Tamper Loop Pro products extend the tamper detection and authentication features of this range of tags with advanced cryptographic capabilities provided by its Pro level IC. Typical application areas include the authentication of pharmaceutical products and luxury goods such as premium spirits, says the report in Printed Electronics Now. The SIC43NT chip uses a secure MICKEY V1 Stream cipher algorithm to create one-time password values for real-time tag and message authentication. This new NFC product targets a wide array of NFC-based applications in highly secure product authentication and brand protection, consumer engagement, customer loyalty programs and protected content distribution, explains the company. The product’s tamper-loop design specifically enables an advanced digital seal functionality for smart packaging and brand protection. It exhibits one of two conditions: A closed-loop shows that the packaging is sealed; while an open loop indicates an open package. Additionally, the tamper loop status is irreversibly stored in the IC memory and can be checked at the tap of a smartphone via a programmed on-chip URL. Secure authentication can be set to start creating one-time password values either before or after the loop has been tampered with. The tag comes with 144 Byte user memory with password protection. It works with all NFC reading devices, and is compliant to both NFC Forum Type 2 specifications and the ISO 14 443 A standard.. Using different methods and algorithms to comply with different security levels, the ICs of all Pro inlays and tags provide one-time password values for real-time tag and message authentication, supporting a choice of digital verification services for secure product authentication and the delivery of exclusive digital content. “By combining a digital seal functionality and advanced cryptographic capabilities, the new inlays and tags meet the requirements of many customers looking for highly secure product authentication and brand protection, consumer engagement, customer loyalty programs or protected content distribution”, according to Dr Juha Virtanen, head of R&D, Avery Dennison Intelligent Labels.
Responding to concerns about the lack of available personal protective equipment (PPE), Benchmark Displays have pioneered their own Rainbow Visor™ face shield alongside manufacturer Coveris and design partner OrsCol Creative. With capacity to produce up to 10 million visors a week, the visors are suitable for workplace and general use and do not impact the current government procurement strategy of PPE for the NHS and front-line workers, meaning they are easily accessible and do not compete with healthcare or other UK supply chain priorities. Developed by Benchmark in line with the EU product safety directives, visors are manufactured at Coveris’ packaging facility in St. Neots. Specialising in the manufacture of laminated filmic board products for the food-to-go industry, Coveris has dedicated several operational lines to produce the visors for various single-use applications. Providing everyday protection against COVID-19, the easy to assemble visors are printed with user instructions on the inside and supplied with a removable, self-adjusting elastic strap for added comfort and safety to protect the eyes, nose, mouth and prevent touching of the face. The lightweight, sustainably sourced board and barrier laminate structure also features integral anti-fog film properties for improved visibility. Jo Ormrod, Sales Director of Coveris’ Graphics, Labels & Board division said “as a business, we are extremely proud of the work we have been doing to support the fight against COVID-19. With our paper and plastic sites supplying millions of units of vital food and medical packaging each day, the manufacture of Rainbow Visors™ is a new step towards creating a safer, more protective environment for workers and the general public. Having rapidly adapted our production processes, trialled and now scaled up capacity to meet new technical demands, we have demonstrated our flexibility and expertise as a multi-format manufacturer, and we hope that this new use for packaging reinforces the value of plastic as a safe, protective and hygienic barrier solution.”
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