










New Packaging Designs are necessary to revamp your product and to make your product stand out among many products. Customers always look for sweetness and light in their everyday product, Mischievous characters that make you smile, serene colorways, and harking back to simpler times by way of nostalgic design trends; these are just a few of the themes that are beginning to play out in 2022’s packaging design trends.
- The Y2K Aesthetic The Y2K aesthetic was huge between the mid-1990s and 2005 where people were obsessed with technology and the millennium, characterized by a ’90s take on cyberpunk. The Y2K trend is fascinating as it is commonly seen as a baffling (albeit charming) blip in the fashion and design world. But as all trends recycle themselves after 20 years, just like clockwork the early millennium trend is back with vengeance. The beauty of the Y2K resurgence is the charming irony where in the early millennium we were obsessed with futurism, now this old view of futurism is nostalgic, in a similar vein to retro-futurism. Pale blues, silvers, white and pale neons set the backdrop, whilst geometric shapes add a dynamic edge.
- The reign of rubber hose characters Just WHO are these jaunty guys strolling their way all over our packaging? Rubber hose characters were made famous in the 1920s USA thanks to creators like Bill Nolan and Walt Disney, and have been modernized in recent years by illustrators all over the world with elevated brush strokes and more sarcastic and playful expressions. Their friendly demeanors instantly make you smile, which is the ultimate goal of packaging design, right? Compared to the original rubber hose characters of the 1920s, you can often find the 2022’s variety in caps, sneakers, and tattoos, which visually brings the aesthetic into the contemporary.
Serene colorways, charming characters, and nostalgia; if there’s anything we can learn about 2022’s packaging design trends it’s that consumers are looking for positive vibes.
post_category
Categories