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  2. The Makers of the PLANTERS® Brand Elevates Snacking With New Packaging Redesign for PLANTERS® Dry Roasted Peanuts

The Makers of the PLANTERS® Brand Elevates Snacking With New Packaging Redesign for PLANTERS® Dry Roasted Peanuts

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By Grania Jain on Wed, 09/21/2022 - 18:27

The iconic snack you know and love from America's #1 Selling Peanut Brand has a new, improved look and utilizes less plastic! The makers of the PLANTERS® snack nut brand are introducing peanut-shaped, flavor-forward packaging for PLANTERS® Dry Roasted Peanuts, now on shelves nationwide.

"Our new packaging allows us to truly stand out with a unique 'shell' that is just as premium and satisfying as the delicious PLANTERS® Dry Roasted Peanuts housed within," said Allie Abney, Associate Brand Manager. "Now snack lovers can enjoy their favorite peanuts in an even better, crave-worthy bottle that puts flavor in the spotlight."

The new 16-ounce bottles use 8% less plastic than previous packaging, which saves an estimated 220 tons of plastic. Like the small but mighty peanut, small changes like reduced plastic can help make a big impact. This packaging update is part of ongoing efforts by PLANTERS® brand parent company Hormel Foods, whose packaging team's sustainability initiatives resulted in more than 727,000 pounds in savings last year alone.

Shoppers can find the new 16-ounce bottles at grocery stores nationwide in PLANTERS® Dry Roasted Peanuts varieties. The new packaging will be supported with in-store displays, online advertising and social media.

All PLANTERS® peanuts contain more than 30 essential vitamins and minerals and are a good source of fiber and healthy fats, with seven grams of protein per serving.

https://www.prnewswire.com/news-releases/the-makers-of-the-planters-brand-eleva…
aspects of packaging design
reduce plastic
plastic reduction
innovations for shelf appealing pack
brand differentiation
Brand Image
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