The first major update to core packaging in 20 years, the iconic Coopers roundel has been refreshed with a modern and clear design, which showcases the brand’s heritage and brewing process.
The updated packaging follows Coopers’ new masterbrand positioning – Forever Original – which was unveiled last year.
Kate Dowd, national marketing manager at Coopers, said research among the brand’s fans and new drinkers indicated strong recognition and likeability for the new packaging format.
