The targeted retail environment for this promotion was Tesco main stores. The unit needed to perform fully loaded through the supply chain to store and then deliver a stand out display that would link the appliances to Formula One, enticing the shopper and with an instant product recognition. The unit was designed to transit to store full of stock so the Main Body, back, Base & Shelf Inserts were produced in 175CKB/150WTK EB flute, with the Shelf Trays, Spoilers & Side Vents in high quality Litho printed 175CKB/150WTK E flute.