Food Packaging

Fearne & Rosie Founder Rachel says “In order to become the market leader in jams, we need to broaden our appeal and become more mainstream, offering an accessible, premium alternative. Our dream is to one day become the UK’s most loved and trusted family brand, helping to educate and inspire healthier lifestyle choices, and this is another exciting step on that journey. We want to be both accessible, and indulgent, sitting beautifully in customers’ kitchens and making them smile.

According to Ketel One, these AQR codes are designed to enhance product accessibility for consumers who are blind or have low vision, providing easier identification and access to detailed product information.

The QR codes will appear on Ketel One’s bottled Espresso Martini and Cosmopolitan products from the company’s ‘Cocktail Collection,’ which are set to hit shelves later this month. The enhanced QR codes can be detected by accessibility apps such as Microsoft Seeing AI, Be My Eyes, and Envision.

User @donuthole66 recorded his video from one of Walmart’s grocery store aisles, seemingly struck by the soup’s packaging. “What kind of AI [expletive] is this?” he asked.

“You tell me this is not made from AI,” @donuthole66 said as he showed viewers packages of Proper Good soup. “Probably produced by AI, too.”

The content creator then zeroed in on the package of the brand’s cheeseburger soup, which featured a picture of a burger on its cover. @donuthole66 appeared to take issue with the image on the label, noting that the food looked artificial. 

Arla’s new bottles are doing more than being your morning coffee’s best friend—they’re holding a promise to the planet.

Bottles With a Past

Arla has switched its Cravendale and B.O.B. 1-litre bottles, produced at the Stourton site, to post-consumer recycled PET (rPET). This means your milk bottle may have had a former life as a water bottle or other drink container. This bold move eliminates nearly 900 tonnes of virgin fossil plastics from production—a true heavyweight win for the environment.

To reduce the amount of plastic packaging it uses, Tesco has moved its Finest range of dried pasta into paper packaging, saving more than 10 million pieces of plastic a year, weighing more than 30 tonnes.

In total, 10 lines have moved into the new packaging, which will also be available in Tesco Express stores. The new packs are 100% recyclable and can be put into household recycling bins.

In addition to Laîta’s strong commitment to responsible solutions, regulations such as the AGEC in France, banning single-use plastics to promote a circular economy, and the Packaging and Packaging Waste Regulation in the EU, are pushing brand owners to switch to recyclable mono-materials. Regularly conducted marketing studies done by Laîta also confirms that reducing the use of single-use plastic packaging is increasingly important for customers.