Fearne & Rosie Founder Rachel says “In order to become the market leader in jams, we need to broaden our appeal and become more mainstream, offering an accessible, premium alternative. Our dream is to one day become the UK’s most loved and trusted family brand, helping to educate and inspire healthier lifestyle choices, and this is another exciting step on that journey. We want to be both accessible, and indulgent, sitting beautifully in customers’ kitchens and making them smile. We’re so excited to hear what our customers think, and hope they will be encouraged to keep and reuse the jars too”.
Victoria Hemphill at Bun Studio says “Our mission was to create a natural, more mature look and feel whilst being mindful not to lose the essence and playfulness of the existing brand. Logo refinement, soft textures, hand-drawn illustrations and a simplistic colour palette helped us achieve this. The packaging looks clean and striking on shelf with the red berry lids aiming to give consumers a sense of home and comfort. Working with Rachel was brilliant and I feel we managed to capture everything she had hoped for.”
The new look coincides with a brand new national listing with Tesco, as part of their 2024 Accelerator Programme. Committed to championing exciting and diverse new brands, Fearne& Rosie joins 15 others as part of the initiative, which aims to introduce small and trend-led brands into the supermarket. The programme provides a comprehensive year-long mentoring, learning, and development experience focused on growth, and has been designed to deliver innovation for customers while supporting diversity within its supply base.
Fearne & Rosie was launched to market by teacher turned entrepreneur Rachel Kettlewell in November 2019 with the aim of providing the nation with delicious, fun and healthier food choices. Already the fastest growing Jam in UK grocery, the new look and listing will further accelerate its mission to become the go-to jam brand for contemporary adults and families.
