The beauty and personal care industry is worth over USD 500-billion a year and the market is expected to grow annually by 4.75%. Accordingly, the forerunners have eagerly been looking for sustainable packaging solutions. While around 90% of the cosmetics market consist of water-based emulsions, there has not been an alternative for water-based products that biodegrades without leaving permanent microplastics behind. Now, Sulapac has invented a patent-pending material for them.
As well as being fully sustainable, the Sulapac barrier fits industry standard requirements.
“I’m excited that we managed to create a sustainable barrier that is suitable for water-based products! The development and extensive testing took longer than we anticipated, but now it’s finally official. We are pleased to offer a real game-changer to our customers together with the industry leaders like our preferred partner for cosmetics, Quadpack,” said Dr Suvi Haimi, CEO and co-founder of Sulapac.
At present, Sulapac is also announcing a new flexible material designed for thin-walled jars with excellent impact strength. It has low carbon footprint based on eco-design, climate conscious raw materials and cost-efficient, high-volume manufacturing. Combined with the Sulapac barrier, the company’s trusted partners provide a compelling portfolio of different sized jars for both oil and water-based cosmetics. They also give support throughout the process, a turnkey solution.
“The new barrier developed by Sulapac allows us to continue to offer sustainable innovations that meet and exceed market demands. From new capacities to cutting-edge technical solutions, Quadpack is happy to provide an ever-growing product range in Sulapac material to all beauty brands,” said Pierre Antoine Henry, head of categories at Quadpack, Sulapac’s preferred partner for cosmetics.
Sulapac has made sure that the switch from conventional plastics is as easy as possible. The drop-in solution material can be mass produced with the existing plastic machinery. What’s more, its natural appearance and haptic feel make it stand out. Sulapac is beautiful, functional and sustainable, just like nature.
Currently, the ideal way to recycle a product made of Sulapac material is via industrial composting. It biodegrades without leaving permanent microplastics behind. Mechanical and chemical recycling are also viable options, and Sulapac is developing a closed-loop system.
Now, Sulapac is looking for forerunner cosmetic brands to join its mission to save the world from plastic waste.
Technically, the film performance matches that of the fossil-based equivalent, which can be used in high-speed horizontal flow-wrap and overwrap applications. The film is also fully food contact compliant.
‘With a growing focus on carbon footprint and a desire to reduce the impact on our environment through global warming, we are introducing Encore REF30cn into the market,’ commented Paul Watters, product development manager for packaging at Innovia Films. ‘This film addresses these issues by having a high certified renewable content which in turn reduces the film's carbon footprint to the position of being carbon neutral.
REF30cn will be the first of several Encore products we will bring to the market. The focus will not only be on certified renewable materials and carbon footprint but also on the use of certified recycled materials.
REF30cn has been classified as Made for Recycling by Interseroh.
‘The Interseroh certification further enhances the sustainable benefits of this film, it can be classified as recycle ready or recyclable in countries which have the infrastructure to recycle polypropylene,’ concluded Watters.
A sustainable development master student at the Copernicus Institute for Sustainable Development at Utrecht University compared for his thesis the primary and secondary packaging: a Fillbee used in combination with reusable glass bottles, aluminum cans wrapped in plastic film and cardboard packs with one-way glass bottles.
The Fillbee with reusable glass bottles generated significantly less CO2 than conventional packaging — 46% less CO2 than aluminum cans with plastic wrap and 64% less CO2 than single-use glass with cardboard, according to the study. The lifecycle assessment also showed it outperformed single-use packaging on sustainability criteria including water use, landfill and energy use.
Results were measured per lifecycle stage (manufacturing, use and disposal stage) per functional unit in accordance with the requirements of ISO 14044. The selected functional unit was carrying, containing and protecting 1.8 L of beverage, while maintaining the quality of the beverage.
Besides, its factories and manufacturing units would become carbon neutral by 2025, using renewable energy, it said in a statement.
Garnier is a mass-market cosmetics brand of French cosmetics company L'Oreal.
The company would use either reusable, recyclable or compostable materials in all packaging, which will save 37,000 tonnes of plastic every year, under its sustainability programme -- Garnier Green Beauty,
Moreover, from 2022, all plant-based and renewable ingredients used by the company for its products will be sustainably sourced, it noted.
"We pledge to lessen our impact on the planet and innovate for a sustainable future. It will take time, but Green Beauty will transform Garnier, and we hope the beauty industry as a whole," Garnier Global Brand President Adrien Koskas said.
Garnier India General Manager Zeenia Bastani said under the initiative, the company is also working with its suppliers and the communities.
It has partnered with Plastics For Change to help with the social impact of plastic pollution.
"Through this association, Garnier will support the holistic development of waste picker communities in India," it said.
Plastics for Change supports education for children, healthcare, nutrition, financial literacy and empowerment of girls and women.
By 2025, Garnier will empower 800 communities worldwide as part of its solidarity sourcing programme, it added.
"The Garnier Green Beauty initiative is our journey towards contributing to a better and more sustainable planet, while also creating a community of our consumers and supporters who can take this journey with us," L'Oreal India Director of Consumer Products Division Pankaj Sharma said.
Irn -bru, often referred to as ‘Scotland’s other national drink’, is the first of AG Barr’s soft drinks to make the switch to 100 percent recycled wrap across its can multipacks, with the new sustainable pack set to hit shelves across the country from May.
Furthermore, the company has pledged that the remaining brands, including Barr Flavours and Rubicon, will feature the same eco-friendly packaging by the end of 2021. According to AG Barr, this move will save 400 tones of virgin plastic a year, corresponding to the weight of about 250 cars.
Roger White, AG Barr’s chief executive, commented: ‘We’re always looking for ways to make our products more sustainable, and we’re delighted to introduce this new 100 percent recycled film which has half the carbon footprint of its virgin plastic equivalent. This is just one step towards our longer-term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.’
Hoffmann Neopac, a provider of responsible packaging for a broad array of industries and applications, has introduced a lighter plastic tube solution comprising up to 30% less virgin materials. The latest addition to the company’s EcoDesign series of eco-friendly tubes, the new Lightweight Tube aligns with packaging industry desires to minimize carbon footprint and materials waste.
Brand owners in various sectors are increasingly looking to reduce or replace the use of virgin plastic packaging materials to enhance their products’ sustainability profiles. The use of such lighter-weight packaging reduces both shipping costs and extended producer responsibility (EPR) fees.
Neopac’s Lightweight Tube is available in plastic tube diameters ranging from 30-50mm, and in four substrate varieties: Polyethelene and Recycled tubes, each with or without EVOH barrier. Material reduction is most prominent in the tubes’ wall thickness, which has been reduced from 0.5 mm to 0.35 mm without sacrificing exemplary haptics. Low profile closures are already in the pipeline to achieve maximum weight reduction in plastic tubes.
Neopac estimates that, in its own packaging manufacturing operations, the new tubes will eliminate the need for as much as 4.6 tons of HDPE materials per one million tubes produced. This translates to an overall carbon footprint reduction of about 8.6 tons of CO2 per million tubes manufactured.
“Finding ways to reduce the overall amount of materials is mandatory for packaging suppliers to move toward ambitious sustainability goals,” said Cornelia Schmid, head of marketing for Hoffmann Neopac. “Always, a challenge is to boost a package’s eco-friendliness without sacrificing product protection or aesthetics. The new Lightweight Tubes are viable solutions for brand owners in a number of industries, helping meet increasing consumer desires for comprehensive product sustainability.”
Other solutions in Neopac’s EcoDesign portfolio include the Recycled Tube featuring 70% recycling material, 64% of which is PCR; the Sugarcane Tube, made from renewable raw materials; and the PICEA wood tube, comprised of 95% renewable material in the tube body and shoulder – including 10% of spruce wood from wood waste in sawmills.
Dow Packaging and Specialty Plastics, a business division of Dow (NYSE: DOW), announces the expansion of its high-performance AFFINITY™ GA polyolefin elastomers (POE) with the launch of bio-based AFFINITY™ RE. This solution has enabled Dow customer Henkel’s Technomelt SUPRA ECO line to achieve another milestone in both companies’ sustainability goals.
Climate change is among the greatest technical, social, and economic issues the world is currently facing. That is why reducing the carbon footprint is more vital than ever. As consumers demand more sustainable solutions from suppliers and brands, AFFINITY™ RE offers an alternative to fossil fuel-based products and can help to reduce the carbon footprint whilst delivering the same well-known performance as the entire AFFINITY™ GA range. To achieve this, AFFINITY™ RE is made using bio-based feedstock such as tall oil – a by-product created by the paper-milling industry and ultimately sourced from sustainably managed forests. This whole process is certified on a mass balance basis by the International Sustainability & Carbon Certification (ISCC).
“Consumers expect more sustainability from the products they use, and packaging is no exception. We want to support the industry to not just meet consumer expectations but to proactively set ever higher sustainability ambitions,” said Imran Munshi, Dow Packaging & Specialty Plastics consumer marketing manager for Europe, the Middle East and Africa. “At Dow we’re proud to be embarking on a journey towards greater sustainability alongside an innovative customer such as Henkel.”
“Consumers, brand owners, regulators and the industry are demanding change. The use of bio based material in consumer goods and packaging has been identified as an important driver for sustainable sourcing and lever to reduce environmental footprint. With a leading position in sustainable solutions, Henkel has anticipated these demands and believes in the necessity of driving change within the industry. This can only be achieved through close collaboration with industry partners along the value chain.” said Jenna Koenneke, Global Head of Market Strategy for Consumer Good Adhesives at Henkel. ”When the opportunity came to work with Dow to bring to life this sustainable solution, we saw it as a chance and a responsibility towards the industry and consumers to offer the best quality adhesive for their packaging with the lowest environmental impact through our new Technomelt SUPRA ECO range.”
The AFFINITY™ RE range consists of three grades with 100% bio-based content on a mass balance basis to optimize the carbon footprint of hot melt adhesives.
Heinz is switching to a paperboard sleeve for multipack canned products. The new “eco-sleeve” is fully recyclable and is approved by the Programme for the Endorsement of Forest Certification (PEFC). The new sleeve also uses 50% less material than a fully enclosed box and 10% less than traditional paperboard sleeves.
Heinz estimates that a rollout across all canned products and major UK retailers will remove 550 tonnes of shrink-wrap packaging. The first products – a selection of Heinz Soups – are available in the new packaging, with a UK-wide launch to commence in Autumn 2021.
Kraft Heinz’s Northern Europe President Jojo de Noronha said: “It is clear that convenience is important to shoppers – research has found that 59% of UK shoppers say that if a package is easy to carry or transport, it is impactful to their overall satisfaction with the product. And sustainable packaging has a significant impact, too, with 71% of UK shoppers agreeing that they are more satisfied with a product if it is easily recycled or composted.
“Grounded in shopper insight, we feel this new recyclable and easy-to-carry paperboard sleeve ticks both of those boxes and is the perfect eco-friendly solution for our multipacks. Our packaging innovation team continues to work hard to develop further sustainable solutions across our business as we make a £25m investment over three years to implement the infrastructure needed to ensure this roll-out is a success, which will be a win for the environment as well as shoppers across the UK.”
Heinz is aiming to reduce carbon emissions from packaging manufacturing transport. The new packaging sleeves have an 18.7% lower carbon footprint compared to shrink-wrap equivalents. The solution is part of a three-year £25m investment into low-carbon and efficiency improvements at the Kitt Green factory near Wigan.