January
06
/ 2023
The Austrian family company Almdudler has decided to use gender-inclusive language, marked in German by using a star to include feminine and masculine versions of nouns, in their packaging design. It is one of the first in the German-Austrian beverage market to do so. Almdudler*in is now printed on 200,000 of the 0.35L recyclable bottles with their distinctive shape to create the limited diversity edition. The herbal lemonade manufacturer has thus changed their classic brand identity after over 60 years and is creating a stir.
