Creation, which partners with printers and converters to deliver high quality reprographic services, has used its insights to the packaging design and print sector to outline how brands are using reprographics more strategically in support of wider sustainability targets.
Matt Francklow, Managing Director at Creation, said: “We all know the trials and tribulations of the packaging sector over the past year, but we’re currently looking ahead to a serious uplift in innovation. For printers, the sole focus on volume and efficiency is set to soften and ‘greener’ design and production put back into focus, reflecting the restored consumer interest in eco-friendly packaging.
“Significantly, we are seeing a fresh role for reprographics in printers’ sustainability strategies. Far beyond ‘just’ colour management, engaging tactile finishes, control of half tones, inks, finishes and other intricate prepress variables, reprographics can proactively help to create a more effective and sustainable packaging and label supply chain. Ahead of critical changes such as the Net Zero carbon targets, an effective repro partner can help to reduce waste, in terms of material, energy, time and cost and underpin sustainability efforts.”
The business also commented on some of the exciting flexographic technology available to printers, which underlines where prepress can support sustainability development.
Matt continued: “One of the most exciting opportunities on the table for printers is the chance to finally give solvents the boot. We all saw the spiralling cost of solvents as ethanol was diverted to sanitisation applications – but with today’s plate technology, solvents can be surplus to requirements. We champion Asahi AWP™ water-washable flexo plates that cut harmful VOC washout entirely out of the equation.
“What our customers find, time and again, is that on top of reducing energy use and CO2 output in the packaging and label supply chain, the plates boost quality and consistency with ‘Pinning Technology for Clean Transfer’, unlocking kiss-touch printing pressures and enhanced repeatability.”
Creation puts sustainable principles at the forefront of its business, helping printers to integrate greener technologies into their print operations. The company has previously issued its Project Zero commitments, which combine an enhanced and better-optimised packaging and label prepress with heightened environmental awareness at both a corporate and individual level.
Matt concluded: “Like much of the packaging and label sector, we’re in a great position to rethink sustainability. Consumers want more holistically responsible packaging, which means that the supply chain choice must be just as environmentally focused as the substrate selection. We’re seeing reprographics take a more central role, which is extremely encouraging for the future of packaging design and print.”
For more information, please visit www.creation-repro.com
Developed by Smurfit Kappa with 100% recyclable materials, the main advantage of the packaging design is its flexibility and the ability to accommodate different shapes and sizes of wine bottles safely, without having to use any filling materials. This design has a variety of 220 options to optimise space within the cardboard box and to accommodate different formats allowing for the wine bottle and food to fit perfectly.
Commenting on the award, Juan Guillermo Castañeda, CEO of Smurfit Kappa The Americas said: “We are extremely pleased to receive the Product Design 2021 Red Dot Award. It demonstrates that our innovative and sustainable packaging designs are making a difference. Partnerships with businesses like Wine & Bite Box are extremely important to us. We embrace the challenge to improve and develop our packaging designs to meet the changing needs of our customers and to build on our expertise.”
With the growth in e-commerce during 2020, accelerated due to the pandemic, Wine & Bite Box saw an increase of 21% in sales and, currently, its products are being delivered across Brazil.
“The new packaging solution developed by Smurfit Kappa will ensure that my products arrive safely and securely to my customers, wherever in Brazil they may be, guaranteeing a positive experience from start to finish,” said Myriam Echeverri, sommelier and founder of Wine & Bite Box.
“Each of my gourmet tasting boxes are unique, and that uniqueness starts with the packaging. It is a great honour to receive this award together with Smurfit Kappa, as we are not only working on something that is innovative and sustainable, but also provides the best unboxing experience for customers.”
Smurfit Kappa is known for Better Planet Packaging, a portfolio of innovative packaging solutions which are designed to be more sustainable and tailored to customer needs.
Invest in developing a packaging design that doesn't use a large amount of packaging material. Minimal packaging helps in reducing material use, leading to reduced production costs. You would even consume less energy to manufacture both the material and packaging and less fuel is used to transport items.
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