Panel sink in plastic bottles&ndash&ndashthe sidewalls of a bottle being sucked in and deformed&ndash&ndash gives a product an unsightly appearance on the retail shelf and reflects negatively on the quality image of the brand owner. Labeling may also no longer adhere properly, or become loose or wrinkled.

The result is a damaged brand image that reflects on both the quality of the product and the reputation of the brand owner, which can lead to loss of consumer confidence and sales, perhaps for an entire product line.

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