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breaking through the clutter on the retail shelf

in virtually every marketing strategy or design brief, you&rsquoll see the objective of &ldquoimproving shelf pop.&rdquo this emphasis is wellplaced, as research shows that shoppers typically never even see a third of the brands on shelves. research also shows that being seen first, or preempting the competition, correlates highly with purchase. the challenges of &ldquobreaking through shelf clutter&rdquo are only growing, but there is a lack of clarity and consistency in how marketers measure shelf impact. in this article, you&rsquoll learn the challenges of gauging shelf pop and discover several insights for enhancing instore visibility of any product.

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